DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC

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Full Figured Fashion Week steps into gear to welcome hundreds of plus size fashionistas to New York City for the "Oscars" of the plus size fashion industry.

FFFWeek 2013

We’ve partnered with plus size icon Reah Norman to curate a collection of “wear now” trends inspired by today’s plus size stars and we can’t wait to reveal it at the Full Figured Fashion Week runway show

Celebrating its fifth year of fabulous fashion, Full Figured Fashion Week® has become the gold standard for plus size fashion events. Created by DeVoe Signature Events and presented by Sonsi®, this special week of empowerment throws an unparalleled plus size curve to New York City, June 17-22, 2013. From its beginning in 2009 as a series of small events and a single fashion show for curvy women, Full Figured Fashion Week has grown into an international event attracting attention and admiration from all over the world. Every specially designed event celebrates and empowers not only plus size women, but also the plus size fashion industry. Established retailers and independent designers are showcased as well as honored with a coveted industry awards ceremony to cap off a wonderful week of fashion, friendship and fun.

Once an overlooked segment of the fashion industry, plus sizes are becoming more mainstream due in part to DeVoe Signature Events, a pioneer in the movement, creating unique events tailored to the plus size fashion community that reinforce that beauty comes in all shapes and sizes. That notion is being embraced by fashion leaders and full figured fashionistas everywhere, adding to the success of Full Figured Fashion Week.

For the fourth consecutive year, plus size shopping mecca Sonsi, which features hundreds of brands that cater to women sizes 12 and up, is the presenting sponsor of the event. “We’ve partnered with plus size icon Reah Norman to curate a collection of “wear now” trends inspired by today’s plus size stars and we can’t wait to reveal it at the Full Figured Fashion Week runway show,” said Kristin Mongello, Director of e-commerce at

Lane Bryant® celebrates its fourth year of sponsorship and Chief Marketing Officer Liz Crystal is excited to be a part of this great milestone. “As the nation's leader in full figured fashion, Lane Bryant is proud to once again sponsor Full Figured Fashion Week and we look forward to all the events celebrating beautiful women everywhere.”

According to Gwen DeVoe, CEO and Founder of DeVoe Signature Events, and Creator and Executive Producer of Full Figured Fashion Week, it makes perfect sense to celebrate the evolution of full figured fashion in New York City, long considered the mecca for U.S. fashion.

This year’s Full Figured Fashion Week highlights include:

  •     Private Buyer and Press Reception – Tuesday, June 18

NYC’s fashion media will get an exclusive first look at the many brands and designers showcasing at Full Figured Fashion Week.

  •     Curves for a Cure Celebrity Runway Show & Silent Auction – Tuesday, June 18

A runway show featuring donated designer garments that will be worn by curvy celebrities and auctioned off to raise money for breast cancer awareness. Scheduled to walk the catwalk are: Lucille O’Neal (author, mother of NBA superstar, Shaquille O’Neal), Nicci Gilbert-Daniels (Executive Producer of hit reality show R&B Divas), Yolanda Moore (two-time WNBA champ, author and educator), Madeline Jones (Editor-in-Chief, PLUS Model Magazine), Rosie Mercado (co-star of NuVo TV reality show, Curvy Girl), Sharon Quinn (former contestant turned “den mother” turned Casting Producer/Special Choreographer on Oxygen Network's popular “MoNique's F.A.T. Chance,” show, MTV “Made” coach), and others.

  •     Curves at Sea All White Dinner/Dance Cruise – Wednesday, June 19

Always a sellout, this highly anticipated social event, held aboard the Harbor Lights cruise ship, is the ultimate networking opportunity and is attended by brands, sponsors, models and industry professionals.

  •      Full Figured Fashion Week at Bloomingdale’s – Thursday, June 20

An exclusive and notable first, Full Figured Fashion Week at Bloomingdale’s is open to all women who love plus size fashion. This fabulous evening of fashion and cocktails, on Thursday, June 20th from 6:00 to 7:30 p.m., will feature a runway presentation of Bloomingdale’s most popular plus size collections, including Michael Kors, Ralph Lauren, Elie Tahari, Jones New York, Vince Camuto, Splendid, and Eileen Fisher.

  •     Indie Designer Showcase – Friday, June 21

An introduction of up-and-coming contemporary plus size designers from New York to California, France, The United Kingdom, Singapore, and Australia. Featured designers include Aiimee, Elocin, huudaverti, Live Unlimited, Nakimuli, Onoz, Rue 114, Sean Anthony Designs, The Skinny Billionairess, Tru Diva Designs, T̴̴̴̴̴̴̴̴TymeLady Couture, Youtheary Khmer, and ZMJ Denim.

  •     Retailers & Boutiques Showcase – Saturday, June 22

The much-anticipated celebration of some of the hottest brands for curvy women, including Ashley Stewart, Dean of Fashion, Curvezz, Evans, Kaylene, leading plus size retailer Lane Bryant, Curvy Couture, Full Figured Fashion Week’s Presenting Sponsor for the fourth consecutive year, Sonsi, the online shopping marketplace for women sizes 12 & above, and Swimsuits for All.

  •     2013 Industry Award Honorees – Saturday, June 22

A highly-regarded plus size industry awards ceremony honoring individuals for their contribution to full figured fashion, including: Plus Model of the Year – Robin Lawley, Designer of the Year – Rue 114, Photographer of the Year – Dorothy Shi, Agency of the Year – True Model Management, Blog of the Year – Gorgeous in Grey, and Retailer of the Year – Asos (Curve).

  •     Educational Series & Blogger Conferences – As part of a ground-breaking wellness initiative, Full Figured Fashion Week is pleased to present the first Curvy Wellness Panel. Based on the principle of Health at Every Size®, the diverse group of panel members will present on issues surrounding activity, nutrition, body image and overall health. Social media workshops, with a concentration on blogging, will focus on how small businesses and brands to leverage their message into the global arena. Lane Bryant, among other brands, will host their own brand conference to inspire, engage and connect with top fashion bloggers.
  •     Tickets for the week of events are selling out quickly, with some events already sold out. Schedule, sign-ups and ticket information are available at

Full Figured Fashion Week 2013 Sponsors include: Presenting Sponsor – Sonsi, Title Sponsor - Lane Bryant, Title Sponsor - Ashley Stewart, Media Sponsor – PLUS Model Magazine, Curvy Couture, Kmart, Evans, Just My Size, Swimsuits for All, Bloomingdales, Paul Mitchell, City Chic, Bourdon Hair Company, Hair by Brian C. Hawkins, Plush Boutique, Wargin Wines, Curvesity Entertainment, Thixotix Models, Spice of New York Salon and Spa, and Get A Business Mobile App.

About Full Figured Fashion Week (
Full Figured Fashion Week (FFFWeek) is produced by DeVoe Signature Events (DSE), a boutique events management company with an extensive background in the production of fashion related events and a strong and effective mix of proven plus industry experience and success. With over 15 years experience in fashion show production, Full Figured Fashion Week, DSE continues to receive accolades throughout the plus community and national and international media coverage of the event. Thank you for your support and we look forward to seeing everyone at Full Figured Fashion Week in New York City, June 17-22, 2013.

About Sonsi
Sonsi offers one of the largest online assortments of plus size women’s apparel, accessories and products, specifically for women sizes 12 and up. With 300+ brands in one convenient shopping destination, Sonsi features trendy tops and bottoms, classy cocktail, evening and casual dresses, career wear, active wear, outerwear, swimwear, intimates, accessories and more, in a variety of price points from great brands such as Kiyonna™, Lane Bryant, alight, Sealed With a Kiss Designs, IGIGI by Yuliya Raquel, Catherines®, Monif C, Cacique® and more. SonsiLiving®, the social side of Sonsi, is an inclusive online social community where women can stay informed and inspired with expert blogs, content and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Ascena Retail Group, Inc. (NASDAQ – ASNA).


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Gwendolyn DeVoe
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