Scottsdale, AZ (PRWEB) May 23, 2013
Competition in the driving school industry is fierce. The Driving Schools Association of the Americas alone represents over 8,000 businesses in the US.
That’s a lot of competitors to battle with for new clients.
“Like all small businesses, driving schools must find ways to attract and retain clients to grow their operations,” said Bob La Loggia, CEO of Appointment-Plus driving school scheduling software. “Getting ahead of the competition is crucial to establish your business as the premier driving school in your area.”
Staying ahead of the competition is vital for your business to be successful. Here are four tips every driving school owner should consider:
1. Contact high schools.
Successful driving schools usually have contracts with local high schools for their drivers’ education classes. However, these contracts are typically for just a few years.
Contact high schools in your area and ask how they select their driving school provider. If they conduct a selection process after contracts expire, ask to be put on the provider list.
2. Market your business.
Not all prospective customers are high-school students. Many are over 18 and are searching for local driving schools.
Make sure they find your business with an online presence that includes a professional Web site, social media pages, and strong search engine optimization. Offer beneficial features such as online appointment scheduling to stand out from your competitors.
Encourage your students to tell their friends and family about your business. If economically feasible, offer a gift card or other incentive for every new referral.
4. Subcontract your instructors.
Hiring instructors and providing them with vehicles is a huge expense. Instead, use subcontractors to reduce operating costs.
As recommended by Entrepreneur Magazine’s Business Idea Center, many driving instruction schools now subcontract out the driving instruction to trained professionals. These individuals supply their own cars, insurance and gas in exchange for a percentage of the revenue.
Learn how Appointment-Plus driving school appointment scheduling software helps you operate more successfully. Take advantage of our limited time Memorial Day offer. Visit http://www.appointment-plus.com. Call 800-988-0061.
About Appointment-Plus: Over 16 million people trust Appointment-Plus online scheduling software for their booking needs. It’s the leading scheduler for driving schools with student self-scheduling, notification reminders that reduce missed appointments by 70 percent, and robust record-keeping. The software integrates with Google and Outlook calendars.