Natalia Imbruglia Creates Video to Raise Awareness for the First International Day to End Obstetric Fistula

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Long-time spokesperson Natalie Imbruglia has teamed up with The Draw Shop to create a video that raises awareness of a debilitating and shame-inducing medical condition that affects women in developing countries.

The Campaign to End Fistula video

A simple operation is all it takes to restore health, dignity, and self-respect to the women who suffer from it.

It’s an issue few people want to talk about: obstetric fistula, a childbirth injury caused by prolonged obstructed labor that affects approximately 2 million women in the developing world. Women who suffer this injury give birth to stillborn babies 90% of the time. But their tragedy doesn’t end there—the damage done to their bodies causes them to leak feces and urine, and most are abandoned by their husbands and shunned by their families as a result.

The good news is that fistula is an easily curable condition… a simple operation is all it takes to restore health, dignity, and self-respect to the women who suffer from it.

That’s why Australian singer and actress Natalie Imbruglia wants to shine a spotlight on this condition. A long-time spokesperson for the United Nations Population Fund’s Campaign to End Fistula, Imbruglia recently teamed up with The Draw Shop to create an awareness-raising video to call attention to this easily preventable and curable disease.

Imbruglia is pleased with how the Draw Shop’s whiteboard video depicts the suffering endured by women with fistula in a straightforward, factual and compelling manner. “It’s absolutely fantastic,” she says.

The video was officially launched on May 23 to commemorate the first-ever International Day to End Obstetric Fistula, as recently designated by the UN General Assembly.

The Drawshop co-founder Summer Felix says it was an honor to work with Imbruglia on such an important issue. “We are confident that this will bring much-needed awareness to a very important cause.”

To watch the video, go to: thedrawshop.com/end-fistula

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