Local Advertising Agency Uses In-House Technology to Sell Houses for Weichert, Realtors

Share Article

After creating an automated marketing tool used to create and distribute emails, GráficaGroup is using MarketFirst to implement a new campaign for one of their clients Weichert, Realtors.

GráficaGroup, a New Jersey-based, multichannel marketing and advertising agency that uses new thinking and technology to help businesses forge and retain lasting and profitable customer relationships, has utilized its proprietary automated multichannel marketing tool to create and implement a highly segmented email campaign for Weichert, Realtors.

Said agency CEO Debra Taeschler, “Our automated multichannel marketing tool helps clients like Weichert get the right message to the right target at the right time at the right cost per lead. It’s highly measurable and highly effective.”

The agency crafted messages for both homebuyers and sellers and timed them to be most relevant to where the targets are in their purchase or selling cycle. Topics included how to make your home more attractive to buyers, tips on using social media, and how to depersonalize your home so prospective buyers can more easily see themselves in it.

The emails are geolocation-based, so available homes in the potential buyer’s price range and desired locations are featured, as is contact information for local Weichert sales associates.

Although it’s a bit early for full results, according to GráficaGroup Interactive Account Director Cathy Conway, “We’re already seeing a click-through rate that’s 10 times the industry norm.”

About GráficaGroup

Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, multichannel agency that enables businesses to establish and nurture strong, meaningful relationships with customers across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert, Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit grafica.com.    

Media Contact: Adrianna Taeschler
Phone: 973-309-7522
Email: ATaeschler(at)grafica(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Adrianna Taeschler
Follow us on