Mediaplanet's Digital Section Provides an Online Resource for Current and Hopeful Future Pet Owners

Share Article

Mediaplanet's one-of-a-kind digital resource for pet owners is available online.

Mediaplanet's Pet Wellness Digital Report

Mediaplanet's Pet Wellness Digital Report

Responsible pet ownership is everyone’s obligation to their pet. We are their primary caregivers. They look to us for everything to keep them healthy and well.

One of Mediaplanet’s most eagerly anticipated digital campaigns recently went live, providing a unique guide to understanding pet health and wellness. In collaboration with dog behavior specialist Cesar Millan, Animal Planet’s Tia Torres, American Pet Products Association (APPA), the American Veterinary Medical Association, the U.S. Humane Society and the ASPCA, the launch of the digital campaign coincided with the release of a 12-page special section ‘Pet Wellness’ that hits newsstands within the centerfold of USA Today on May 17th, in the targeted markets of New York, Los Angeles, Chicago and Cincinnati.

To explore the digital version of the campaign, click

Pet Owner Challenges

Villalobos Rescue Center Founder and star of Animal Planet’s “Pit Bulls and Parolees,” Tia Torres, firmly believes that there is always a way to stand by your animals. “It’s a lifelong commitment. When a child draws cartoons on the walls with crayons, is that the first thought‘oh, gotta take her to the orphanage?’ It’s the same deal.”

Lisa Williams, founder and president of PeeKeeper, wants to make pet owners aware that there is an alternative to giving up on dogs with incontinence or dogs that mark -- whether the issue is medical or behavioral. The PeeKeeper® dog diaper is an attractive and functional solution to protect furniture and floors, eliminating the possibility of accidents and putting pet owners at ease.

Change for Happiness

After adopting a dog with peeing issues and being dissatisfied with the available options that either fell off or were rubbed off by her dog, Williams designed the first escape-proof dog diaper.

“The biggest change we hear about once people start using a PeeKeeper is that both they and their dogs are so much happier. Having an incontinent dog or a dog that marks can be stressful and that often affects the relationship people have with their dogs. Using a PeeKeeper allows the owner to relax and the dogs respond to that. “

Happy Owner Today, Happy Pet Tomorrow

Bob Vetere, president and CEO of the American Pet Products Association (APPA) discusses the positive effects of pet ownership that are continuing to drive growth within the industry in an exclusive feature. “Responsible pet ownership is everyone’s obligation to their pet. We are their primary caregivers. They look to us for everything to keep them healthy and well.”

Mediaplanet publishes focused reports on specific business, healthcare, technology or consumer topics.

Lauren Hubbard
Head Publisher/Project Manager

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Hubbard
Follow us on
Visit website