97 Degrees West Appoints New Senior Art Director

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97 Degrees West, an international award winning branding, marketing and digital firm, is pleased to announce the recent appointment of Dan Hartshorn to the position of Senior Art Director.

Marketing and Branding Firm In Austin Texas

97 Degrees West

With his extensive digital design background, along with his illustration and motion graphics work, he brings to the agency an infusion of fresh ideas and of the moment talent.

New to Austin by way of Boston, Mass., Dan Hartshorn brings more than a decade of professional experience to the agency and an impressive breadth of work that includes interactive design, UX design and multimedia production.

“Dan is a fantastic addition to the 97 Degrees West team,” says Vera Fischer, President. “With his extensive digital design background, along with his illustration and motion graphics work, he brings to the agency an infusion of fresh ideas and of the moment talent.”

Hartshorn’s design career began at eGame Universe, where he honed his skills as a web designer. He later took these talents to e-Dialog, where we worked as a web and HTML designer for major brands such as British Airways, Major League Baseball (MLB), National Football League (NFL), National Hockey League (NHL), Nike and Nintendo. Before heading south and joining the 97 Degrees West team, Hartshorn worked at TripAdvisor as the Lead Interactive Designer. While at TripAdvisor, he was involved with several redesigns and marketing campaigns, and helped introduce motion graphics. Additionally, Hartshorn has worked on pitches for NBC, Comedy Central and the Cartoon Network.

“I feel privileged to be able to live in such a creative city like Austin, and I’m looking forward to working at and growing with such an innovative agency,” says Hartshorn. In addition to web design, Hartshorn enjoys short animation and filmmaking, illustration and 3D graphics.

About 97 Degrees West
Proudly based in Austin, Texas, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. 97 Degrees West is a HUB certified agency.

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