Art is a huge focus for our company. We exist where art and technology intersect.
Los Angeles, CA (PRWEB) May 28, 2013
Downtown L.A.’s tech scene is now home to another pioneering startup with interactive LED provider Illuminode arriving in the tech hotbed.
The building houses mostly fine artists, which helps Illuminode uphold its reputation for blending art and technology.
“Art is a huge focus for our company. We exist where art and technology intersect,” Co-founder Hruby McHugh says.
Illuminode also teamed with Ben Davis and Amy Crichett, whose organization, Illuminate The Arts, plays a pivotal role in fundraising for the Bay Lights project and other public art projects.
Illuminode serves as a Beacon Sponsor to the project that has the San Francisco-Oakland Bay Bridge adorned with lights. The project was designed by LED artist Leo Villareal, whose work has appeared at The Los Angeles Museum of Contemporary Art.
Illuminode worked with Villareal in the creation of the Bay Lights pendants. Made in Illuminode's Los Angeles office, each pendant comes studded with 69 twinkling LEDs that feature sequences designed by Villareal. Through their sales, the pendants will help fund the ongoing fundraising efforts of the project.
Illuminode also benefits from its new home because it, bordering the Toy District and Fashion District, allows the start-up to enhance its business capabilities.
“As we are creating new concepts and ideas, we have the ability to access materials, inspiration, and a workforce,” McHugh says.
The move came in October 2012 when Illuminode saw a growth in business, its founders previously working out of their home offices.
“Projects were coming to fruition, and we needed to get into a formal office space,” she says.
Illuminode seeks to start doing business with the entertainment industry, including the areas of concert production and filmmaking.
“We are seeing a big demand for our wearable technology in events, like in concert venues,” she says.
“We are also in close proximity to Hollywood studios, and able to deliver special effects that have previously been achieved using computer-generated technologies.”
The pendants, as well as other fundraising Bay Lights accessories featuring Villareal's sequences, are available at the project’s official website.