Local Search Marketing is Heating Up, My Local Leads Helps Local Business Dominate

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Reports from the last several weeks have shown big changes in for local business marketing and given a glimpse as to where things are headed. My Local Leads, a Maine based marketing firm, shares some of these insights for companies before heading into the summer season.

In April this year, the 2013 Local Search Association’s annual conference was held in Las Vegas. With representatives from all over the world, there was a lot of discussion on where local search marketing is today and where it is headed tomorrow. Local business owners spend countless hours perfecting their craft and growing their business. It falls upon the professionals at My Local Leads to provide trusted guidance and support when trying to promote local companies through the use of modern marketing techniques and technologies.

This summer, My Local Leads is launching a number of brand new initiatives to better help small and medium US businesses get the phones to ring, get the leads, and grow their businesses. These unique offerings focus on specific aspects of search engine optimization, mobile marketing, and local search marketing. These specializations allow businesses owners to gain the benefit of experienced advisors and make the right choices when it comes to delegating the marketing budget. Local companies may want to focus on different areas of their branding such as video production, mobile website development, content creation, social media marketing, or a related item. Each of these things can be developed separately, although the expertise and specialization provided by My Local Leads makes it so that they each work together as parts of a cohesive branding and marketing campaign.

Key points to keep in mind when it comes to local search marketing include the old internet marketing adage of “content is king.” For years, people have worked at gaming the search engine algorithms to gain the best possible results without provided the end user what they actually wanted. Often, this is referred to as using “black hat” techniques, cheating in the internet marketing industry. Search engines including Yahoo, Bing, and Google have continued to modify their search engines in an effort to be most useful to consumers. The idea of having pertinent, interesting, and timely content on a website is paramount to higher rankings. The weight of this single facet continues to grow heavier and heavier while other techniques such as back linking and bookmarking have grown less important over time.

Social media has grown at such an exponential rate, no local business is complete without an effective social media marketing campaign. The benefit of social media in the way of Twitter hashtags, Facebook comments, Google Plus interconnectivity, and other tactics continues to increase. Social media is the traditional word of mouth and grassroots advertising taken to a whole new level.

Mobile devices have become the norm rather than the exception. More than 60 percent of consumers today look for local businesses on a mobile device. At the same time, the high quality and easily quantifiable analytics traditional to internet marketing and local search are not as effective with mobile marketing. With a website, return on invest (ROI) is measured with click through rates (CTR). With mobile media, what becomes more important is the consumer behavior after the initial landing. Consumers may look at a map and drive to the store or make note of the phone number to call when they get home. Those local search marketing teams that focus on offline conversions as well as online conversions have done quite well over the past year or so, as mobile search has more than quadrupled.

My Local Leads works to keep on top of the changes in mobile marketing and local search technology. Their years of experience benefit local companies around the nation and they are excited with the advancements being made in the industry. They are really looking forward to these new product launches as they will be able to provide highly diversified solutions for all variety of businesses and all manner of budgets.

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Chris Moreno

Cameron Corniuk
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