Semper Divina Celebrates Its One Year Anniversary Looking Back and Pushing Forward

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As Semper Divina Clothing and Accessories quickly approaches their one year anniversary as an independent store, they reflect on their past achievements and future ambitions.

Semper Divina Clothing and Accessories opened its doors in 2012 with one main goal in mind – providing industry leading customer satisfaction with unsurpassable customer service and competitive prices. As they quickly approach their one year anniversary as an independent store, they reflect on their past achievements and future ambitions.

Semper Divina’s platform of success is dependent on customer satisfaction. Without the consumer, the company understands that they could not have made the transition in 2012 and would not be open today. In order to stay ahead of the competition, Semper Divina introduced two new policies this year: 110% Price Match Guarantee Policy and Backorder Policy.

The price match guarantee policy approaches price matching before and after purchases. If a customer views an item on and finds the same item cheaper on another site, Semper Divina will honor its 110% price match guarantee. If a customer purchases an item and finds the same item cheaper on another site within 10 days of purchase, Semper Divina will refund 110% of the price difference. In order to take advantage of the price matching guarantee, please visit for more details and instructions.

The backorder policy was created in order to reward customers for their patience in the case of low inventory or out of stock items. Once an order is received through and processed, if Semper Divina must contact the customer and tell them that his or her item is currently on backorder, they can either cancel their order or receive a $10 gift certificate for waiting. If the customer chooses to receive the gift certificate, the item will remain on backorder until it is available to ship - which could be from a few days to a few months (in rare cases). If the item is cancelled after the gift certificate is rewarded, the gift certificate will be revoked. If the gift certificate is used during this time, the order may not be cancelled. For more information about Semper Divina's new backorder, please visit for more details

In addition to the two newest policies, Semper Divina also introduced Testimonials, launched its company newsletter “The Daily Diva”, and conducted a customer service survey. Located on their home page, the implementation of testimonials allows customers to publicly review their experience with Semper Divina so others (as well as the company) know what they did or did not like about their shopping experience. Their newsletter was established in order to provide a monthly report of what Semper Divina had added or changed within the company, information on new brands or brand spotlights, and fun items for the readers such as recipes, jokes, inspirational quotes, and subscriber exclusive coupons. Last but not least, the customer service survey results allowed Semper Divina to resolve one major complaint among shoppers – the lack of back or rearview photos. The company has begun to resolve the issue by adding secondary photos to items that have the option available (availability is subject to the manufacturer).

Along with the acquisition of new brands such as: Nantucket Brand Clothing, QT Intimates, Ujena Swimwear, Nicole Maternity, and Fashion Forms Shapewear; Semper Divina continues to expand its social media presence by creating Semper Divina’s YouTube Page (which provides video browsing of some of their popular items –, uploading current inventory additions and monthly favorites to Pinterest (, and the recent launch of Gateway to Semper Divina ( Gateway to Semper Divina was developed to create a one stop search for all things Semper Divina. It connects users to their blogs, social media sites, reviews, and coupons.

What does Semper Divina have in store for the future? Guess those interested will have to subscribe to their newsletter or follow their blog to find out. As always, Semper Divina welcomes comments, concerns, and questions from its customers. Feel free to contact Semper Divina by visiting or

About Semper Divina Clothing and Accessories

Established in 2012, Semper Divina has worked hard to make a name for itself in a highly competitive online market. Their goal is to help each and every woman discover her inner diva. Their passion is women’s fashion and accessories. From casual wear to playful after hour’s attire, Semper Divina provides a wide selection of apparel, shoes, and accessories. Their sizes range from Extra Small to 5XL. No matter what shape or size, Semper Divina has it covered.

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Michelle Pennington
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