(PRWEB UK) 26 May 2013
Focusing on the AGA cooker’s iconic design, versatility and award-winning functionality within the kitchen, the latest advertising campaign by market-leading range cooker manufacturer AGA, maintains a long-standing tradition of showing women of the time with the world’s most famous cooker.
It continues a tradition dating back to the 1930s, when the company’s advertising first featured a mother and daughter working together in the kitchen.
The latest campaign, which features the new AGA Total Control cooker, has been designed to appeal to strong, independent 35 plus women. As the new AGA Total Control range can be switched on and off when needed – even remotely via a smartphone- the AGA Total Control cooker is able to fit into any lifestyle, and even costs from as little as £5 a week to run.
The role which AGA Total Control range cookers can play in helping women to ease the burden of managing their professional and domestic workloads while still finding time to relax is a theme which runs throughout the series of AGA advertisements.
"These new generation cookers offer significant energy cost savings compared to the classic AGA range cookers and are perfect for those who are out of the home during the day or who have an AGA cast iron cooker in their holiday home," said Kathryn Lowe, Marketing Manager of AGA.
The new campaign also taps into the interest in trends such as that of 're-lux-ation', or the desire to choose luxury home fittings which can help make life easier and more comfortable.
The latest media focus on cooking from scratch and home crafts in the wake of the success of TV shows such as The Great British Bake Off and The Sewing Bee, has influenced consumers to develop new skills and demand more from their cookers and kitchens.
"The AGA Total Control is designed to help ease the burden as it offers a warm welcome, cooks great-tasting food, is easily programmable and is cost-effective to run. The AGA iTotal Control then takes this a stage further, allowing owners to control their cooker wherever they are – from the office to the supermarket queue. At the touch of a button, on a smartphone, their AGA will respond immediately," said Kathryn Lowe.