Cross Creek Mall, Owned by CBL Properties, Opens Indoor Play Area as Gift to Military Community

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As the only shopping center within a 75-mile radius, Cross Creek Mall takes its responsibility to its community seriously. Toward that goal, Cross Creek Mall recently opened its first indoor playground, created by PLAYTIME.

Cross Creek Mall welcomes military families with its new, custom-themed indoor playground.

Cross Creek Mall welcomes military families with its new, custom-themed indoor playground.

We are always looking for ways to give back to those families, who give our country so much. This soft play area offers a safe, free place to take their kids.

As the only shopping center within a 75-mile radius, Cross Creek Mall takes its responsibility to its community seriously, says Sam Billingsley, General Manager. Toward that goal, Cross Creek Mall recently opened its first indoor playground, created by PLAYTIME. According to Billingsley, the soft play area is custom-themed to honor the Fayetteville area and the patriotism that is alive in the community.

“Fayetteville is home to Fort Bragg, the largest military base on the east coast,” says Billingsley. “We are always looking for ways to give back to those families, who give our country so much. This soft play area offers a safe, free place to take their kids.”

The play area was sponsored by the Fayetteville Area Convention and Visitors Bureau.

Not only does the shopping center strive to offer all of the products that its customers need, but it seeks to be a “good citizen,” giving back to the military community.

“We work continually to upgrade the mall and provide better experiences for shoppers,” says Billingsley, “including our Fort Bragg families, civilians and contractors.”

The play area was designed, manufactured and installed by PLAYTIME, LLC. PLAYTIME is the global provider of unique, interactive, soft play areas and playground equipment for indoor, outdoor and water play.

“We have a transport plane that kids can crawl through and slide down; parachutes; the Declaration of Independence; a replica of the Market House, which is a famous national landmark; a little canoe that runs through the Cape Fear river in the carpeting; a Dogwood flower; a golf ball to honor Pinehurst, and Uncle Sam stands at the entrance to tell you how tall you must be to enter,” says Billingsley.

“This is the sixth play area I’ve done with PLAYTIME,” says Billingsley. “They always try to make each playground one-of-a kind. For Cross Creek Mall, they created several pieces just for us. The transport plane matches the color and look of military planes.”

Billingsley says the soft playground has been very well received by the community.

“I think they appreciate that we’ve honored their service and we recognize the special region where we live.”

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David O'Niones
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