(PRWEB UK) 26 May 2013
As the sports nutrition and health supplement industries continue to grow, established retailer and distributor Massive Nutrition (http://www.massivenutrition.co.uk) are pushing for increased market share this month with both the launch of their newly re-designed website and a new exclusive UK distribution agreement with TMC Ventures and Journey Bar for their unique range of savory nutrition bars.
Whilst previously specializing in import and distribution, as well as their own product line which includes the very popular Colossal Whey Protein, Massive are now shifting their focus towards online retail combined with more exclusive imported product lines such as Journey Bar.
"Before last year we were unable to enter the online retail sector due to a non-compete contract from the sale of a previous company we owned," said Director James Bridges. "There was then a lot of uncertainty in 2012 in the sports nutrition market due to the government reclassifying the majority of products from being zero rated for VAT to standard rated, effectively implementing a 20% price hike on the industry. Now that the market has re-balanced it seems a great time to bring our experience in the online retail area back to the fore. We are offering great prices combined with a high level of customer service. Furthermore we hope customers will find our new website eye catching, user friendly and competitive on price."
Whilst the company may be targeting the online market now, it is not at the cost of their import and distribution business. Fusion Bodybuilding, who are one of the leading sports nutrition brands in Canada and have been represented by Massive Nutrition in the UK since 2011, continue to grow and to be a major focus. “We are also fortunate to have a great partnership with TMC Ventures Inc that allows us to deliver a growing range of really excellent products from the USA. One such product line is Enzymedica, a brand of digestive enzymes that is number one in the USA and becoming increasingly popular every year here in Britain. Our latest joint venture with TMC Ventures is the UK distribution of Journey Bars. Journey Bars bring something truly unique to the market, by being a great tasting, gluten free, 100% natural savory nutrition bar in a sector where virtually every other bar is sweet. With flavours like Pizza, Coconut Curry and Sesame Ginger, we feel these bars really bring something new to the industry."
Massive Nutrition has a number of other projects in the works. "We're collectively in talks with TMC Ventures and a number of other US companies regarding an exciting new range of import deals. We hope to have more announcements to make soon," Mr Bridges added.
Arnie Liepa, President at TMC Ventures added, “We are really excited about introducing the range of low sugar gluten free Journey Bars into the UK. Consumers are demanding better and healthier options for themselves and their families. TMC Ventures is delighted to be working with innovative partners such as Massive Nutrition, bringing a growing range of healthy snacks and supplements to UK Consumers”