The results of our study also suggest that while 71% of consumers say they have room for more cards in their proverbial loyalty card wallets, almost half of Members stopped participating in at least one program in the past year.
Cincinnati, OH (PRWEB) May 30, 2013
Do loyalty programs really drive business or are they simply rewarding customers for routine behavior? What qualities make loyalty programs most influential? What mistakes are loyalty marketers making to undermine the potential of their programs?
The Maritz Loyalty Report is a comprehensive study that surveyed more than 6,000 loyalty program members. The report identifies key themes and helps marketers understand the motivators of brand loyalty across six key industries.
On June 11 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “2013 Maritz Loyalty Report™: U.S. Edition – “Benchmarks, Trends and Lessons in Brand Loyalty and Customer Engagement,” which will be presented by Maritz Loyalty Marketing.
“The interest in loyalty programs is at an all-time high and continues to grow, yet the number of programs that are not operationally solid is growing as well,” shared Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “The insight provided in this webinar should be of interest to anyone who runs a program and wants to increase the efficacy of their offering.”
Scott Robinson, Senior Director, Loyalty Solutions, Maritz Loyalty Marketing; and Sean Claessen, Vice President, Creative & Strategy, Maritz Loyalty Marketing, will be the featured speakers during the webinar.
“Members are enrolled in an average of 7.4 programs, yet are active in only 4.7 programs,” Robinson said. “In fact, only 35% of Members are active in all of the programs in which they are enrolled. The results of our study also suggest that while 71% of consumers say they have room for more cards in their proverbial loyalty card wallets, almost half of Members stopped participating in at least one program in the past year.”
In addition to rankings of the top performing consumer-rated loyalty programs, this webinar will cover insights and details into consumer sentiment about all facets of brand loyalty engagement and key findings and brand differentiation in attitudes, communications, privacy, personal values, and satisfaction.
Marketers are invited to join Loyalty 360 and Maritz Loyalty Marketing on June 11 at 1:00 p.m. EDT to learn what it takes to heighten brand loyalty and customer engagement. For more information, please visit: http://loyalty360.org/conferences/event/2013-maritz-loyalty-reporttm-us-edition-benchmarks-trends-and-lessons-in-br
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Maritz Loyalty Marketing
Maritz Loyalty Marketing is a full-service North American Loyalty Marketing agency headquartered in Toronto. Its brand loyalty marketing and technology-enabled lifecycle engagement solutions drive measurable business results for its clients. Leveraging over 120 years of history, experience, and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience at every brand touch point and through all stages of the relationship lifecycle. Maritz Loyalty Marketing is wholly owned by St. Louis-based Maritz Holdings Inc. – which also operates Maritz Research, Maritz Travel, Maritz Motivation Solutions, and The Maritz Institute. For more information, visit http://www.maritzloyaltymarketing.com.