Dorney Park & Wildwater Kingdom Install PDC Smart Band® RFID Wristband and Kiosk System for Cashless Payments

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Instant, cashless transactions enhance the guest experience and increase guest spending.

The PDC Smart® Kiosk in action at Dorney Park & Wildwater Kingdom

This program is all about convenience...guests can carry their money digitally on their wristband and enjoy a day at Dorney Park & Wildwater Kingdom wallet free.

PDC, the global leader of innovative identification solutions, announced today the installation of the PDC Smart Band® RFID Wristband and Kiosk System at Cedar Fair's Dorney Park & Wildwater Kingdom in Allentown, PA. The new program, titled FastPay, enables guests to load funds onto PDC Smart Band® wristbands to make instant cashless purchases at any of the 210 point-of-sale terminals throughout both parks.

The newly installed PDC Smart® Kiosks are accessed via a touchscreen interface, provided by EuroTouch, the leader in contemporary and high-quality kiosk solutions. Guests can walk up to any kiosk and load money onto a wristband or check their FastPay account balance. Serving as a convenient 'wrist wallet,' FastPay wristbands provide guests with the freedom of secure cashless purchasing at gift shops, restaurants, and food carts – enhancing the guest experience. In addition to wristbands, guests can purchase FastPay gift cards at any of the parks' gift shops.

"This program is all about convenience for our guests," said Jason McClure, Vice President and General Manager of Dorney Park. "By partnering with PDC to offer this new payment option, guests can carry their money digitally on their wristband and enjoy a day at Dorney Park & Wildwater Kingdom wallet free. We want our guests to have the best day of their summer here at Dorney Park & Wildwater Kingdom, and FastPay is another program to help accomplish this goal."

Smart Band's customized printing options enable Dorney Park & Wildwater Kingdom to promote its company on the wristband to boost brand awareness. Smart Band's unique design and memorabilia value inspire many guests to keep their FastPay wristbands as souvenirs long after their stay, providing free advertising for the company. The parks offer three types of wristbands – featuring custom FastPay branding – including silicone, thermal, and plastic for both seasonal and single-day passes.

The PDC Smart® RFID Wristband Dispensing Kiosk, with custom software developed by KioWare, a legacy player in kiosk software design concepts, can be programmed to perform a wide variety of functions, such as self-service ticketing; fast-pay upgrades; cashless POS; locker and tube rentals; keyless hotel room entry; social media integration; electronic access control; photo management systems; and customer loyalty programs.

To learn more about additional RFID solutions by PDC, including PDC Smart® Cards, PDC Smart® Key Fobs, and PDC Smart® Lables, please visit http://www.pdcsolutions.com/en-us/rfid-credentials.html.

About PDC

With more than 55 years of experience, PDC is the global leader and pacesetter in the development of wristband, label, medical records, and imaging systems. The company serves the healthcare, leisure & entertainment, and law enforcement industries. A pioneer of innovative technologies, PDC introduced the first single-piece patient wristband, first bar code wristband system, first Smart Band® RFID Wristband System, first thermal printer wristband, and the award-winning PDC Smart® Kiosk, among many other innovations.

PDC products are used in leading hospitals worldwide and comprise a comprehensive range of solutions that provide positive ID and positive clinical outcomes, while meeting important guidelines of The Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. Complying with ISO 9001 standards, PDC follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer support services. For more information, visit http://www.pdcorp.com.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.

About Dorney Park & Wildwater Kingdom

Dorney Park & Wildwater Kingdom is owned and operated by Cedar Fair Entertainment Company, a publically traded partnership that is listed for trading on The New York Stock Exchange under the symbol “FUN.” In addition to Dorney Park & Wildwater Kingdom, Cedar Fair owns and operates ten other amusement parks, six water parks, one indoor waterpark resort, and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, Calif. under a management contract. For more information, visit http://www.dorneypark.com.

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Laura Davis
PDC
(661) 257-0233 1535
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