Primary Research Group Has Published Corporate Public Relations Benchmarks, ISBN 157440-015-0

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Reports on how American companies and non-profits are using public relations today. Gives extensive data on staffing, public relations budgets and use of internal and external pr services.

The 100+ page report gives extensive benchmarking data on how much corporations and non-profits spend on public relations staff, press release services, outside public relations firms, digital and print-related public relations, and other facets of public relations. The report looks at overall trends in public relations budgets as well as use of specific services such as BusinessWire, PR Newswire, Vocus, and many others. The report also looks closely at public relations use of Google+, Facebook, YouTube, Twitter, Linked-In, Foursquare and other social media and internet sites. Other issues covered include: uses of pr staff time, use of print vs digital pr, the role of the pr department in overseeing the firm website and social media presence, means of monitoring the company reputation and much more.

Just a few of the study’s many findings are that:

  •     Publishing and media companies issued the most press releases, 150 on average, while finance and business services companies issued the fewest, a mean of 29.4.
  •     Companies in the sample plan to spend a mean of $53,404 on outside press release services, including email and print distribution, database and list provision service, and editorial help, in the 2012-13 fiscal year.
  •     45.45% of companies in the sample have used BusinessWire for press release services
  •     44.44% of organizations with annual revenue between $50 million and $250 million have used PR Web.
  •     100% of healthcare companies, 57.14% of non-profit companies and 75% of manufacturing companies have a separate public relations budget.
  •     40% of the manufacturers and 36.4% of the non-profits in the sample use Vimeo in their public relations efforts.
  •     35% of the company PR departments sampled Tweet multiple times per day.
  •     41% of organizations surveyed considered the use of Linked-In as critical to their public relations efforts.
  •     Survey participants devote a mean of 13.63% of their staff time to organizing conferences and conference appearances for or by their company executives.
  •     83.33% of companies with over $2 billion in revenue in the sample maintain one or more repositories or databases of video, podcasts and/or webcasts about the company’s products that can be used for marketing and public relations purposes.
  •     Finance and business services companies in the sample spent a mean of $47,500 on public relations firms and consultants in the past year.

Data in the report is broken out by type of industry (healthcare, info technology, non-profits, manufacturing, business services, and publishing and media) as well as by work title of respondent (PR Director, Marketing Director, Joint PR-Marketing title) and company size defined by annual revenue ranging from less than $10 million, $10 to $50 Million, $50+ Million to $250 Million, $250+ Million to $500 Million, $500+ Million to $2 Billion and $2 Billion+. Mean annual revenue for the organizations in the sample was $967 million.

For a free excerpt and table of contents, or to place an order visit our website at or call us at 212-736-2316. The report is available for $259.00; site licenses are also available. Accredited educational institutions receive a 33% discount when ordering direct from Primary Research Group (call to claim this credit) Primary Research Group studies are also available through Bloomberg,,,, Baker & Taylor, MyiLibrary and other sources for research reports and books.

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