“We want to help schools connect with prospective students sooner, build strong relationships with them, and get them enrolled." - Andy Kelley, President of Effective Student Marketing
Andover, MA (PRWEB) May 28, 2013
Effective Student Marketing, a direct marketing company that works exclusively with private sector schools, will be attending the Association of Private Sector College and Universities (APSCU) Annual Convention in Orlando, Florida, June 5-7. The annual convention is an opportunity for schools to learn about the latest in career focused education best practices and innovation.
Marketing analysts from Effective Student Marketing will be offering free marketing audits at booth #417 at the convention. This free, personalized marketing audit will help schools understand how they can modernize their marketing strategies to take advantage of the tools and techniques available. These modern strategies include social media marketing, content marketing, and pay-per-click campaigns on search engines and social media sites.
“We focus on helping schools ‘move up the enrollment funnel’ and find more prospective students who are in the research phase of their education search,” explained Andy Kelley, president of Effective Student Marketing. “Our audit can help schools identify where in the enrollment process funnel they’re lacking and how they can improve it. The report attendees will go home with will give them actionable steps to increase inquiries and improve their marketing plans.”
In addition to the free audits, Kelley will be presenting the seminar “How to Survive in Today’s Turbulent World of Student Lead Generation” on Thursday, June 6, at 2:15 PM. The presentation will explain what today’s new enrollment funnel looks like, how schools can take advantage of each phase of the process, and case studies from Effective Student Marketing clients who have implemented these new marketing strategies.
“We want to help schools connect with prospective students sooner, build strong relationships with them, and get them enrolled,” said Kelley. “It’s all about reaching out to prospects where they are doing research. If you’re not engaging with them on sites like Facebook, you’re missing a huge opportunity.”
The Association of Private Sector Colleges and Universities Annual Convention will be held June 5-7 in Orlando, Florida. Effective Student Marketing will be exhibiting at booth # 417. Andy Kelley will be presenting on June 6th at 2:15 PM.
About Effective Student Marketing
Founded in 2004, Effective Student Marketing is a direct marketing organization that helps schools reach their admissions and retention goals by building lifelong relationships with prospects, students, and graduates. Their services combine school-side experience with the latest technology and include search engine advertising, social media marketing, search engine optimization, cost per lead vendor management, online reputation management, and content production and distribution