NatureBox and WhyHunger Join Forces to Bring Nutritious Food to All Americans

Silicon Valley Healthy Snack E-commerce Company Invests in the Fight to End Hunger with WhyHunger

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ensure our nation’s hungry have access to healthier, more nutritious food

San Carlos, CA (PRWEB) May 28, 2013

NatureBox, an online brand of healthy snacks, and WhyHunger, a leading nonprofit in the fight against hunger and poverty, today announced a partnership to help provide nutritious meals to the 49 million Americans who struggle to put food on their tables.

NatureBox’s monthly “healthy snack box delivered to your doorstep” concept provides busy individuals, families, and offices with easy access to nutritious, minimally-processed, and delicious-tasting snacks. As part of the partnership, NatureBox will support WhyHunger’s work to solve the problems of hunger and poverty through solutions that meet people’s immediate food needs, while working to transform communities and make healthy food available to everyone. They will also donate their healthy snacks directly to WhyHunger partners, including community-based organizations, emergency food providers and summer meal programs for low-income children.

“WhyHunger is an ideal partner for us because they don’t simply focus on a charitable ‘feeding’ model as the solution to hunger, but rather on innovations that ensure our nation’s hungry have access to healthier, more nutritious food,” said NatureBox Co-founder Gautam Gupta. “Studies have shown that low-income households, which often struggle with food insecurity and hunger, are increasingly affected by obesity, an issue that is very personal to me,” said Gupta.

The NatureBox concept evolved from Gupta’s personal struggle with obesity throughout his childhood. Weighing in at 210 pounds by age 12, he had lost 70 pounds by the time he was 19. “I spent most of my life struggling with obesity. Our company is passionate about providing healthier eating choices for everyone, and the basic right to have enough food on your plate is fundamental to this. NatureBox is growing rapidly, and we look forward to doing more and more in working with WhyHunger to address the hunger problem with nutritious food.”

NatureBox provides three different healthy snack subscription boxes monthly— for individuals, large families, and offices. The snacks are sourced from local growers and independent food suppliers across the U.S. Every snack under the NatureBox brand is free from high fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavors, and colors.

WhyHunger brings key partners to the table including thousands of grassroots organizations helping to increase access to nutritious food and invest in community power across the United States. As well as the National Hunger Hotline (1-866-3-HUNGRY), which refers individuals in need of emergency food assistance to food banks, government nutrition programs, and community organizations in their neighborhoods and shares information about nutrition education through national resource guides such as Cooking Up Community. “Aligning our efforts with NatureBox to fight hunger in communities throughout the U.S is a natural new partnership opportunity for us, especially because of our shared focus on health and nutrition,” says Noreen Springstead, WhyHunger’s Director Fundraising and Marketing. “Our partnership with NatureBox complements the work of our many partners on the ground who are already incorporating healthy food and nutrition education into their programs.”

About NatureBox

Launched in January 2012, NatureBox is a healthy snack monthly subscription service that distributes its own brand of nutritionist-curated foods to address the exploding demand for healthier choices in the $64B snack food market. NatureBox takes the guesswork out of healthy snacking by offering customers new discoveries every month with nutritious snack products that can be difficult to find in retail stores. The Silicon Valley based e-commerce company was co-founded by two college friends, Gautam Gupta and Ken Chen, who wanted to address the obesity epidemic in America. With over 500,000 visits per month to its website, NatureBox now ships to all 50 states and has maintained a 50-100% month-on-month growth rate in its subscriber base. More information can be found at http://www.naturebox.com.

About WhyHunger

WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin and current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 1 billion people worldwide. WhyHunger’s main programs include the National Hunger Hotline (1-866-3-HUNGRY), which refers individuals in need of emergency food assistance to food banks, government nutrition programs, and community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building, and access to over 8,000 anti-hunger and poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information, visit http://www.whyhunger.org.


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