NEW YORK, NY (PRWEB) May 29, 2013
Random House, Inc., announces the release of the mobile version of BookScout, its Facebook app, which enables book lovers to connect with friends over their favorite reads and receive personalized book recommendations. Developed in response to user feedback, the mobile app completes BookScout’s goal to be fully accessible across all devices. This mobile release follows recent tablet optimization and enhancements to the app’s social-sharing features. BookScout also introduces seasonal book recommendations to expand book discovery beyond a user’s in-app network of friends. The new feature kicks off with “Summer Reads” recommendations, which includes buzz worthy titles from many outside publishers, such as And the Mountains Echoed by Khaled Hosseini, Ocean at the End of the Lane by Neil Gaiman, and Paperboy by Vince Vawter.
Since BookScout’s launch this January, the number the people using the app has more than doubled to over 6,000, primarily in the United States and as far as Canada, the United Kingdom, Germany and India. BookScout continues to see a high engagement rate with over 80,000 actions taken in the app, creating 1.3 million stories shared on Facebook. The app currently includes over three million titles across all publishers.
“People love to talk about books at any time and in any place. With this in mind, we made BookScout accessible everywhere and on every device,” says Amanda Close, Random House's Senior Vice President, Digital Marketplace Development. “Now that BookScout is fully mobile accessible, our focus will turn to creating fun, fresh ways to share book recommendations and help connect readers. This includes new reading recommendations from our editors across all publishers, and additional social-sharing features within the app.”
The current most popular titles on BookScout are The Interestings by Meg Wolitzer, Tiny Beautiful Things by Cheryl Strayed, The Great Gatsby by F. Scott Fitzgerald and The Hunger Games by Suzanne Collins. The most selected category for book recommendations is Mystery, Thriller & Suspense, followed by Science Fiction & Fantasy and Children's & Young Adult. Stay tuned for updates from BookScout that will provide even more innovative ways for readers to share and connect over their love of books.
BookScout provides readers with a social book discovery experience on Facebook. People can create and organize their own digital bookshelves and explore friends' bookshelves to learn what others are reading. BookScout encourages organic word-of-mouth recommendations as people can share what they're currently reading with their Facebook friends, tag books they'd like to read, and keeping track of books they've read. The app also provides personalized book recommendations from all publishers, and includes links to major retailers so people can easily purchase print books and eBooks they're interested in.
For more information about BookScout and to install the app, visit https://apps.facebook.com/bookscout.
Random House, Inc. is the U.S division of Random House, the world's largest print and digital trade book publisher, comprised of 200 editorially independent imprints in 15 countries, publishing some 10,000 new books a year, and selling 400 million print, audio, and electronic books annually. It is a wholly-owned division of Bertelsmann SE & Co. KGaA. http://www.randomhouse.com
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