Nutrition Industry Needs New Status Quo, Says Supplement Company

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BodSculpt CEO Speaking Out Over Lack of Innovation

People have been forced to buy way too many products for way too long.”

The rapidly expanding health supplement (nutraceutical) market needs a new performance standard, according to the CEO of BodSculpt, a popular women’s health company.

Collin Graves has been involved in the fitness industry for over seven years as a personal trainer and amateur competitor. He says his company is setting “the new norm” for nutraceuticals by combining commonly used products into different “mega-formulas” to help consumers save money. BodSculpt’s Women’s Formula targets fat loss, antioxidant cleansing, and natural, effective energy, all within a single capsule.

“New products launch daily,” says Mr. Graves, “but the products sticking out in a consumer’s mind are those which present a brighter experience of the industry. We’re trying to help improve a customer’s life; not just protect the company’s profit margins. People have been forced to buy way too many products for way too long.”

BodSculpt is providing products with higher quality and lower cost, and it seems to be catching on.

“People are tired of going to vitamin stores and being forced to purchase eight or nine different products to complement their full spectrum of health. Our goal at BodSculpt is to shrink that product number down to three, maybe four. It saves a ton of time and a ton of money; that’s smart business.”

Mr. Graves feels that companies will soon follow suit with “combination” products to satisfy more than one specific need of their customers.

BodSculpt is a Minneapolis-based company that develops high quality, multipurpose health supplements dedicated to women. Since 2011, BodSculpt has created versatile “mega-formulas” that save women an average of 40% on their yearly supplement expenditures. BodSculpt is a lifetime Wounded Warrior Foundation supporter, and donates 10% of its revenue to help wounded service members around the globe.

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