Former Buddy Media CFO Dennis Morgan Joins OrderGroove Board of Advisors

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Dennis Morgan joins OrderGroove’s Advisory Board to share executive-level guidance and growth insights

OrderGroove, the leader in subscription retail solutions, today announced that Dennis Morgan has joined the OrderGroove Advisory Board. As the former CFO of Buddy Media and a veteran of Yahoo! Inc., Morgan brings deep financial expertise and executive-level leadership building successful technology businesses and guiding companies to sustainable long-term revenue growth and profitability.

As CFO of Buddy Media, Morgan helped lead the company through its explosive growth and sale to for $745 million. Prior to Buddy Media, he served as CFO for several venture-backed technology companies including EPAC Technologies, Panther Express and Vibrant Media.

Prior to his CFO roles, Morgan was Vice President of Corporate Finance at Yahoo!, Inc. At Yahoo!, Inc., he led corporate finance efforts for more than $5 billion in acquisitions and business development deals. In addition, he ran Yahoo! Inc.’s corporate-wide budgeting process and served as finance head of the company’s $3 billion search business.

“We’re thrilled to welcome Dennis to our Advisory Board,” said Greg Alvo, founder and CEO of OrderGroove. “Dennis’ experience driving financial success at leading technology companies will be incredibly valuable to OrderGroove as our company continues to scale. We look forward to leveraging Dennis’ wealth of knowledge and financial expertise in creating sustainable growth, not only for OrderGroove, but for our 70+ clients as well.”

“OrderGroove is the clear leader in subscription retail solutions and is already positioned for momentous growth,” said Morgan. “OrderGroove’s team has the vision, product, and dedication to innovation to become a global technology leader. Moreover, the economics of successful subscription programs are more compelling to CEOs, CFOs and CMOs than ever before. In today’s business environment, there isn’t a company out there that wouldn’t benefit from maximizing recurring revenue, annual spend, and customer lifetime value. I am excited to join OrderGroove and the other advisors to capitalize on the company’s opportunity during this exciting phase of expansion for both OrderGroove and the subscription commerce industry at large.”

The OrderGroove Advisory Board includes other industry thought-leaders from a diverse background including Julie Allegro, Co-Founder of Allegro Venture Partners; Peter S. Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania; Michael Osborne, Co-Founder at Handshakez; Raul Vazquez, former CEO of; and Mark Wachen, Founder and former CEO of Optimost.

About OrderGroove
OrderGroove is the leader in subscription retail solutions, using technology to empower brands to identify, interact and deepen relationships with their most profitable customers. The company’s revolutionary SaaS-based Subscription Retail Platform™, coupled with its team of subscription marketing experts and data analysts, allows retailers to tap into the power of convenience to turn new and existing customers into repeat buyers – dramatically increasing sales, building loyalty, and maximizing customer lifetime value by 200% - 400%. Brands using OrderGroove to power their subscription programs include Grainger, NBTY, Teavana, L’Oreal, Jockey, Swanson Health, Freshpair and 70+ others. The company is privately held and headquartered in New York, NY and backed by institutional investors including Fung Capital, Legend and SWaN Ventures, Lerer Ventures, Allegro Venture Partners, and Western Technology Investment. For more information, please visit

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