Overall the results of this test show that online shoppers that take the 2-3 easy clicks to find their product aren't really saving money
Los Angeles, CA (PRWEB) May 25, 2013
When people buy online, the first thing they do is go to search engines to type in what they are looking for. Usually the first page of results garners listings for what you are looking for in relevancy to your query. However now that has substantially changed.
Das Cheap Inc. a discount online retailer has reported that since the new major change in Google's Shopping inclusion alongside search algorithms, many online shoppers aren't really getting the best value that they think they are getting.
" Last year Das Cheap felt that the Google shift to an all paid and fairly nondescript model on product shopping will have a negative effect for discount shoppers rather than a positive one. Especially for the lazy online searchers. It seems that this prediction is seeing the light". - David Scarpitta of Das Cheap Inc.
Das Cheap launched their product line at higher price-points on other popular eCommerce forums that currently spend more on ads with Google than their own site. The results they found were astounding.
"The test was done launching a select amount of our products at a higher price elsewhere from our catalog for purchase on larger sites where they have the deepest of pockets for Google ad spends. The experiment was deployed to see if these same products would generate more or less sales for us on our own site.
"This select line of products we priced upwards of 30% higher marginally of what we sell for on our own site, and had seen an uplift in sales for those items specifically on those e-commerce forums. This uplift was mainly due to the fact that these marketplaces were predominantly paying to be at the top of the search pages for their products and product search terms. It's basically lazy online shoppers that think they are getting a deal because they were on Google Shopping and they didn't want to search past the first product image that they had seen.
"We noticed that organic results on the search result pages that featured the Google Shopping Products were also not as relevant and included sometimes very dated and old results. A tactic that seems like to us as if Google is trying to keep all purchase or commerce related sites off the first 3 pages in a forced use of their Google Shopping product.
"Many of our products are listed on Google Shopping through paid placement, though natural or organic listings for these items are nowhere to be found not only from us but even other retailers selling similar products in our niche as well. What we did find however are very irrelevant articles from as far back as 2004 littered throughout the first 3 pages. The question that leaves us thinking, is how relevant are Google's results at the moment for providing free accurate and up to date information regarding these products?" - David Scarpitta
"Overall the results of this test show that online shoppers that take the 2-3 easy clicks to find their product aren't really saving money, they are just spending someone's quarter that has a higher product price. We don't intend to raise our low prices, however it's unfortunate that online searchers won't be able to immediately take advantage of them as much." - David Scarpitta
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