London, UK (PRWEB UK) 28 May 2013
SalesFUSION, a leading provider of marketing automation software, announced that it has expanded its EMEA operations by opening a sales & support office in London, UK.
SalesFUSION, with several hundred midsize and large enterprise clients such as brand-names Hitachi, Coverall, Avanade and Green Giant, has differentiated itself in the white-hot cloud marketing automation market by focusing on lead to revenue management and helping its customers align their marketing and sales efforts. SalesFUSION has enjoyed rapid growth in revenue, new customer acquisition and staff over the last several years. With a strong client base throughout eastern and western Europe, the new office expansion will facilitate the growth of its EMEA channel provide for more localized support and training capabilities throughout Europe.
“We are excited for this expansion into the rapidly growing EMEA market. SalesFUSION has had a strong presence in Europe through key partnerships for the last several years but with a high influx of direct sales over the last 12-months, we felt it was important to expand our footprint in EMEA and chose London due to its proximity to some of our enterprise clients. Historically, we’ve focused a lot of our strategy around key CRM resellers. Because we are so deeply integrated to leading CRM systems such as Microsoft Dynamics, Sage, Sugar and Salesforce.com, it was critical that we establish a local presence to develop closer-working relationships with our existing partners and develop new CRM reseller partnerships”. said Kevin Miller, Chief Marketing Officer at SalesFUSION.
SalesFUSION is unique in the marketing automation space due to the fact that it is built on its own CRM database. This has facilitated much deeper integration to leading CRM software solutions such as Microsoft Dynamics, Salesforce.com, Sage and Sugar CRM. As such, SalesFUSION has built a channel strategy that aligns its product with CRM resellers and solution providers so they may add marketing automation as an additional product and service line to complement their existing CRM practice.
SalesFUSION 360™ provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFUSION 360 suite, which complements CRM applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. SalesFUSION integrates marketing automation software natively with more CRM vendors than any other marketing software package available today. Visit our site: http://www.salesfusion.com.
Mark Woodbridge; Director of EMEA
+44 (0)203 514 8376 ext 328
+44 (0)7799 646295
26 York Street
London, W1U 6PZ