New Social Media Trends are In: Are Local Businesses Ready to Switch Gears and Compete

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Maine marketing firm, My Local Leads, provides advice on recent changes in social media marketing and how to make use of this new information for local search marketing.

In today’s increasingly connecting society, marketing a local business has taken a number of twists and turns that most people probably would have never imagined a decade or so ago. For local businesses to have their site and business found online, there are a number of technologies and techniques that need to be coordinated and utilized in conjunction with one another. One of the key tools of the internet marketing trade today is social media. Earlier this month, Social Media Examiner presented some of the latest stats when it comes to social media marketing and internet marketing professionals.

Those marketing professionals who spend the bulk of their time working with social media focus most heavily on Google+, Pinterest, Instagram, and YouTube.

The two things that this tells business owners is that social media is something that can be done with less than an hour a day, as social media specialists will often advertise, but that more time spent on the networks typically end up with higher returns. Furthermore, those who are familiar with the social media landscape are going to spend their time working the networks that provide the most benefit, which means that the often publicized Twitter and Facebook networks may not be as useful as popular media would indicate.

Facebook is still useful and those marketing business to consumer are more likely to adopt and profit from a Facebook marketing strategy than LinkedIn. Meanwhile, those that wish to market B2B are more likely to use and succeed with LinkedIn.

Daily Deal sites such as LivingSocial and Groupon have seen dramatic decreases in usage among internet marketing professionals. While consumer may still use these platforms, the usefulness to actually market a business appears to have reached its peak and subsided.

The uses of specific geo-location local search services such as Foursquare have seen decline over the past two years. Meanwhile, Foursquare has just gone through some big changes, and it is too early to tell whether these changes are going to breathe new life into the platform and possibly the geo-localization services sector.

My Local Leads, as an experienced internet marketing firm specializing in local business marketing, can help business owners find their way through the complicated paths of search engine optimization, online reputation management, social media, and more. They can help the local business owner maximize the ROI of their advertising dollars while leading them through and helping them determine how to make use of effective social media and tie together the components that make for a successful local search campaign.

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Chris Moreno

Cameron Corniuk
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