Individual Marketing Firm SweetBeam Releases Next Generation Service Delivery Architecture

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SweetBeam releases next generation service delivery architecture to create personalized experiences for luxury hotel guests.

SweetBeam
With SweetBeam, luxury hotels and resorts can be certain that each guest discovers the best of what their property has to offer – resulting in positive experiences and substantially increased revenue.

SweetBeam announced today the launch of its next generation Service Delivery Architecture (SDA) that enhances the company’s Individual Marketing capabilities. With these new capabilities, SweetBeam gives each guest of its luxury hotel and resort clients a unique, personalized experience at every moment of the guest’s stay.

Using the SDA, SweetBeam can now create Individual Marketing campaigns built on sophisticated combinations of criteria from multiple data sources. SweetBeam’s improved Individual Marketing now takes into account virtually any input criteria requested by clients.

“SweetBeam is creating a totally new paradigm for hotels to connect with guests while they are staying at the property,” said Daniel Gates, SweetBeam VP - Client Services. “With SweetBeam, luxury hotels and resorts can be certain that each guest discovers the best of what their property has to offer – resulting in positive experiences and substantially increased revenue.”

The release of the new SDA coincides with the summer season. SweetBeam can now adapt instantly to the seasonal shift in clientele and offerings of its clients, resulting in increased guest retention and revenue. Clients in Europe, for example, will be able to connect guests with their high-value events and seasonal outdoor venues, while in the United Arab Emirates, luxury hotels will cater to guests’ needs for the holy month of Ramadan.

SweetBeam’s current clients will be migrated to the next generation Service Delivery Architecture during Spring 2013. The enhanced Individual Marketing capabilities and analytics features will become a service option for all current SweetBeam clients by the summer.

About SweetBeam

SweetBeam is the leader in Individual Marketing to increase guest spending in luxury hotels and resorts after the guest has arrived on the property. By allowing luxury properties to proactively communicate to each guest individually, SweetBeam is the most effective way to promote hotel outlets, inform and inspire hotel guests, and increase hotel revenue. SweetBeam Individual Marketing is built on patented technology and includes a comprehensive range of services including consulting, creative management, system operations and analytics. SweetBeam is headquartered in Dubai, with offices in the United Kingdom and France, and is offered exclusively to qualifying luxury properties.

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Daniel Gates - VP Marketing
SweetBeam
9-714-436-2330
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