Maritz Loyalty Marketing Captures Top Honor as Silverpop’s Agency Partner of the Year

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Maritz Loyalty Marketing Recognized by Silverpop

Maritz Loyalty Marketing, a full-service North American loyalty marketing agency, has been named 2013 Agency Partner of the Year by Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social.

The Agency Partner of the Year award recognizes Maritz Loyalty Marketing’s industry leading lifecycle communication solutions, which raise the bar in consumer email marketing and communications. Bringing together creative design with intelligent technology, Maritz Loyalty Marketing’s solutions grab the attention of the sophisticated consumer and address their shifting preference for mobile devices; dynamic, targeted and personalized email content; and embedded video.

“We are thrilled to receive this significant industry recognition. Our partnership with Silverpop has allowed us to leverage their email-messaging platform’s capabilities and build on it to create powerful communication pieces for our clients.” said Bob Macdonald, president and CEO, Maritz Loyalty Marketing. “Email technology has changed significantly over the years. Today’s emails are like small websites delivered right to consumers’ inboxes, and they need to support engaging, creative content that offer value to consumers and drive results for brands and marketers.”

Maritz Loyalty Marketing has been designing and running consumer loyalty programs across North America for more than 25 years. Over the last year, there has been a focus on advancing the email communication channel, which now includes the integration of video playable from inbox, as well as a highly-customized perpetual micro-feedback loop, that is unique to each customer.

“Email is a pervasive and a critical component of our loyalty communications strategies. It has broad reach, but can be highly-targeted, relevant and measureable,” said Macdonald. “What was once a simplistic, one-way, broadcast channel, has evolved to become an engagement channel that allows brands to dynamically interact with their customers at all stages of the lifecycle.”

“We are extremely proud of our growing partner network,” said Will Schnabel, senior vice president of global business development. “Maritz Loyalty Marketing has gone above and beyond to leverage the advanced capabilities of our platform to provide an enhanced experience for their clients’ digital marketing and loyalty program efforts.”

About Maritz Loyalty Marketing

Maritz Loyalty Marketing is a full service North American loyalty marketing agency headquartered in Toronto. Its brand loyalty marketing and technology-enabled lifecycle engagement solutions drive measurable business results for our clients. Leveraging more than 120 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience at every brand touch point and through all stages of the relationship lifecycle. Maritz Loyalty Marketing is wholly owned by Maritz Holdings Inc., based in St. Louis, Missouri. Maritz Holdings also operates Maritz Research, Maritz Travel, Maritz Motivation Solutions, The Maritz Institute and more.

About Silverpop

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at

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