Company Update Regarding Catalog Expansion and Website Redesign

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SellUsedBooks, a leading online textbook buyback company, reports their website redesign and increasing their book buying catalog is a successful formula.

Judging by the increase in business and all of the positive feedback, we are extremely pleased with the results. - Andrew Ha, a frequently trafficked online book buying site where people sell back their used books and school textbooks over the internet, recently redesigned their website and expanded their buyback catalog to exceed more than one million titles. Their latest evaluation concluded that the results of this combination have been positively well received by their users and have proven to be a successfully good formula.

The original goal with the redesign was to achieve improvements in site performance speed by incorporating JAVA object-oriented computer programming language into a new design interface, and to enhance the end user experience by presenting a clearly well thought out intuitive site. According to Marketing Specialist, Andrew Ha, “The majority of our core customer base tends to be tech savvy college and university students, so we knew that as a company, we must always strive to adapt to accommodate their ever changing buyback needs.”

SellUsedBooks have been in the book business for more than a decade and have firsthand knowledge to many of the changes in the constantly shifting landscape. They attribute some of the developments simply to the natural evolution of the book business on the internet and to changes in the economy. With a dramatic increase in regular users, both in terms of frequent buyers who are seeking the best price, to everyday sellers who increase in number from small independents to the large internet behemoths, the importance of standing out from the crowd becomes much more important for company long-term survival. “A company decision was made early on to strive to build a customer-base by being a reputable internet based book buying company that addressed our customer concerns by being both adaptable and fair,” says Mr. Ha. “We have an extremely loyal core of regular users’ who routinely sell back books to us, and by keeping track of their ever changing needs, I believe these improvements help us meet these needs.”

By expanding their buyback catalog to more than one million titles, the company now includes popular fiction and children’s books to their massive list of non-fiction and textbooks they will buy. With ties in the book business that dates back to 2002, SellUsedBooks was initially first created primarily as a way to provide students a fair alternative to their university and college bookstore. After years in the business and with the current evolution in place, the company has determined that the increased range of books that were added to the core business of textbooks, along with the aesthetic changes, have resulted in more customer loyalty, higher positive feedback, and repeat users.

To see how much the buyback site offers for your books or to view the website improvements, visit the company web site for more information. SellUsedBooks allows users to easily sell books for cash by computer in one simple transaction.

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