Kennebunk, Maine (PRWEB) May 27, 2013
Today, a large part of how local companies attract new business is done online. Traditional grass roots and word of mouth advertising is now carried out in the digital realm. As a Maine marketing firm specializing in local search marketing, My Local Leads helps businesses around the US increase revenue through the use of a wide variety of internet technologies and methodologies. What follows are some basic techniques that will help local businesses strengthen their online presence and make themselves known to new customers.
Online Diversification is Key
The old saying about never putting all your eggs into one basket holds true with local search optimization. If companies spend all their time focusing on a single keyword, they will be missing out on a large number of potential conversions. Instead, companies need to work on optimizing their web sites for a variety of related keywords. They also need to use more than just a single web site or social profile. Companies today need to bring together a full repertoire of online tools including Yelp listings, Google Maps, social media profiles, and more.
Know What Networks Are Best
Experienced marketing professionals can tell you that LinkedIn is great for doing business to business marketing. Places like Facebook and Google + are good for connecting with existing and potential customers. Twitter is good for connecting with everybody, but with only so much room posts are limited, often to links to somewhere on the business site—a new article or white paper, for example. Instagram and Pinterest can show great ways to make use of a product, before and after pictures, and product samples. Pictures of store signage and employees can easily fall flat. Study the networks and learn what uses each will do best at.
Internet marketing and search engine optimization is not a set and forget process. Business owners need to be familiar with the different forms of analytical tools available to track success of the internet marketing campaigns. These campaigns should be continually monitored and adjusted to maximize both effectiveness and return.
Review Profiles and Reviews
Positive reviews can really help small and medium local businesses. These businesses can see about a 10 percent increase in sales by gaining a single star of a five star review. Meanwhile, negative reviews can have the opposite reaction. Keep track of reviews and comments made toward the business and work quickly to address and counteract any potentially damaging content.
Keep On It
Changes are not going to happen when trying to build or repair online reputation overnight. It will take time for changes to take effect. Stay with the plan and make adjustments as necessary, but do not make the mistake of expecting miracles.