Perrysburg, Ohio (PRWEB) May 28, 2013
Bluefin Media, Inc. (http://www.BluefinMedia.com), an empowering, entertaining, and engaging lifestyle digital media company, announced that Julie Healy, former Executive of Nike Inc. and Converse has been appointed to National Sales Director for advertising initiatives across all verticals. In her new role, Julie brings expertise to further develop Bluefin Media’s advertising department and campaign strategy to strengthen editorial relationships with top tier brands for GossipCenter Network, Fashion First Media and Global Food Media.
Julie has amassed tremendous fashion, lifestyle branding and marketing experience by honing her skills with brands including Converse, Converse by John Varvatos, Jack Purcell, Perry Ellis, Disney, Mattel and Liz Claiborne.
In 2010, she defined the voice and tone of Converse Premium in the luxury market with exclusive product and marketing efforts giving the brand distinct identities with top retailers including Nordstrom, Saks, Bloomingdales and Barney’s. Miss Healy created a Jack Purcell partnership with J. Crew and Crewcuts, making way for exclusive product placement and extensive digital campaigns, which was the first of its kind for the clothing brand. In addition, she partnered with Macy’s to create an exclusive collection dedicated to Chuck Taylor’s cutting-edge sporty style, beauty, and lifestyle initiatives.
Julie has experience creating custom marketing campaigns and event coverage, working with Fashion’s Night Out; Fashion Week and exclusive popup shops at Saks Fifth Avenue Flagship stores. She also partnered with Luxe Retailers on limited release product executions of Converse Premium in collaboration with Missoni, Marimekko, Comme Des Garcon and Damien Hirst and was a key member of the social strategy, which amassed a tremendous following per the brand recognition and campaign development.
“I am beyond thrilled to join the Bluefin Media family and continue to build on the company’s success,” said Miss Healy. “I am eager to meld the world of style via digital media campaigns with fresh and progressive lifestyle original content, helping to bring the many voices of Bluefin Media to life through consumer oriented brand campaigns.”
“Julie will be an incredible asset to Bluefin Media and will play a crucial role in furthering our advertising and business development strategy,” said Tony Smith, Vice President of Business Development and Sales at Bluefin Media. “Her specialty campaign background lends perfectly to further evolving Bluefin Media’s vertical properties and the company’s vision to connect the world’s top advertisers with targeted audiences online.”
About Bluefin Media
Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company please visit http://www.bluefinmedia.com.
Contact: Sophia Fisher, Director Marketing/Public Relations
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