Optimove and TradoLogic Announce Collaboration for The Ultimate Combination of Trading Platform and Marketing Campaign Optimization

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Optimove and TradoLogic announced today at iFXEXPO that they have formed a partnership with the goal of providing binary options trading operators with the ultimate combination of trading platform and marketing campaign optimization.

Optimove's leading technology for deep segmentation, predictive analysis and campaign management offers substantial additional value to current and future TradoLogic licensees.

Optimove and TradoLogic announced today at iFXEXPO that they have formed a partnership with the goal of providing binary options trading operators with the ultimate combination of trading platform and marketing campaign optimization. The two companies are now offering their systems in an integrated fashion for fast and easy deployment by their customers.

TradoLogic provides a variety of products tailored to suit individual operator needs, including the BINARIX™ binary trading platform, the OMNIX™ management system and the TRADIX™ trading management system. This range of solutions allows operators to deliver an outstanding trading experience to their traders while maximizing profits.

The Web-based Optimove software is powered by unique customer modeling technology, developed by the company over the past three years. The system allows marketers and retention experts to drive one-to-one marketing campaigns which maximize the impact of every marketing action and offer. This is accomplished by systematically achieving the best match between each campaign and every customer. By accurately predicting what each customer will do in response to the various marketing actions available, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.

Optimove's leading technology for deep segmentation, predictive analysis and campaign management offers substantial additional value to current and future TradoLogic licensees. This end-to-end solution for binary options brokers delivers a highly-engaged user base that invests more money and continues using the platform for longer periods.

About Optimove

Optimove (http://www.optimove.com) was founded in 2009 by people with a passion for understanding what drives customer behavior. The company's vision is to produce sophisticated, yet easy-to-use software that maximizes the value of every customer. Optimove's core technology is based on an innovative algorithmic approach to delivering the most effective marketing campaigns to each individual customer. As proven by numerous Forex customers who are using Optimove to increase trader conversion, spend, retention and lifetime value, the company's quest for an automated, metrics-based marketing optimization system has been realized. The company's Forex customers include eToro, OptionFair, 24option, bForex, ZoomTrader, OptionBit and UFX Markets.

About Tradologic

TradoLogic (http://www.tradologic.com) is the world’s leading provider of binary options trading platforms. The company offers innovative solutions to the financial trading industry and is committed to delivering utmost excellence through full collaboration and goal-oriented interaction with clients. TradoLogic’s technology has been constructed specifically for the binary options trading market. It is created with the vision of a product that seamlessly integrates a robust and efficient platform, providing maximum entertainment for the end user, while ensuring top performance for platform operators. TradoLogic’s turnkey solutions provide premium features and support tailored to meet the ever-changing demands of the dynamic financial trading market.

Contacts
Optimove - Tamar Sloustcher
Email: tamar_s(at)optimove(dot)com
Tel.: +972-3-672-4546

Tradologic – Ben Sye
Email: ben.sye(at)tradologic(dot)com
Tel.: +972-3-970-7014

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Tamar Sloustcher

Ben Sye
Tradologic
+972-3-970-7014
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