Builder of New Townhomes Says Social Media is Now a Necessary Tool for Real Estate, But There’s No Substitute for an On-Site Visit

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Brian Rosen, the builder of new townhomes for sale in Orange County, responds to recent reports that realtors are increasingly relying on social media to bolster their home-selling efforts, since buyers are increasingly coming to expect agents to provide digital content about homes for sale.

With so many buyers and sellers online in their everyday lives, it's surprising that only 56% of realtors use social media, and only 12% of realtors have a blog.

On May 28, 2013, Brian Rosen, builder of the new townhomes for sale in Orange County at Highrose Ridge, issues a statement discussing the rising use of social media in the housing industry.

According to a recent article from Fox Business, social media is the hot new tool in the arsenal for home buyers, sellers and real estate agents.

The article suggests that agents should take note of the increasing use of social media among potential buyers, saying that “[w]hile nothing beats an actual walk-through of a home,” buyers are enjoying the ability to “better preview” potential homes through content-sharing platforms like YouTube, Facebook, Twitter and Pinterest.

“Both buyers and sellers are doing more ‘digging’ than ever,” says realtor Brad Officer. “Buyers and sellers want proof that you are actively engaged in the business and are a true professional.” Officer recommends that agents invest the time to maintain a professional social media presence, calling it the “alive factor” that is increasingly necessary in the ‘always-on’ digital world.

“It’s proof that you are alive and in business,” he says. “With so many buyers and sellers online in their everyday lives, it's surprising that only 56% of realtors use social media, and only 12% of realtors have a blog.”  

“An online listing with some images of the home and a video used to be enough for buyers,” he continues, “but modern buyers—especially the young ones—want more information like a YouTube channel with multiple videos and even a Facebook page for the home.”

Brian Rosen, builder of Highrose Ridge, a neighborhood of new townhomes for sale in Orange County, says that the value of social media is not just in reaching out to potential buyers. “It also saves us time on the road – social media platforms give us better insight into the taste of our potential clients, and what they want in a home. It allows us to put the lifestyle we’re offering in front of an audience that is already looking for it. We’re able to more efficiently focus on the people who already want what we’re selling.”

Rosen adds that the pitfalls of social media are the inherent shortcomings of a digital presentation of a property’s assets. “There really is nothing like a walk-through. You can beautifully photograph a room from every angle, and those photos will still fail to communicate the actual sense of space. We want to offer buyers the content they’re looking for, but we stress that people take the time to actually visit any property they have more than a passing interest in – there’s no substitute for being physically present.”

According to another realtor quoted in the article, modern buyers “want to see detailed images, videos and floor plans before stepping foot into a home;” they want to “see tweets from realtors about the market, mortgage rates or what it takes to own a home – not just marketing filler about a new property.”

But the importance of social media is not just for agents to “stay relevant,” says the article – it’s a way for buyers and sellers, both, to “better focus the home search process.” It’s become a great tool for realtors to assess clients’ desires.

With the beautiful townhomes at Highrose Ridge, the second- and third-generation family business at Rosen Property Group returns to its roots as a hands-on residential homebuilder with tremendous attention to detail and a strong commitment to value-driven housing. Designed for first-time home buyers, growing families as well as empty nesters, Highrose Ridge is the perfect place to live.

Highrose Ridge features several spacious three-bedroom, low-maintenance townhome models available in a scenic hillside setting in Orange County. We're selling so much more than just homes: Highrose offers a full lifestyle complete with pool, fitness club and a clubhouse at the heart of the neighborhood. Highrose is conveniently located in close proximity to major highways, including I-84, Route 17 and the New York State Thruway, making it an easy commute to Manhattan, the boroughs, Westchester, northern New Jersey, or anywhere in the tri-state area. It's country living that is completely convenient. Start your family traditions with us! Call: (845) 344-4600 or visit today to find out how you can secure your dream home.

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Vicki Bibbo
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