BrainSell to Host Complimentary Webinar on Increasing User Adoption with CRM

Share Article

The number one contributing factor cited in the CRM industry for the failure of CRM implementations is user adoption. BrainSell will host a free webinar on how to improve user adoption on May 29th, 2013.

BrainSell Technologies
One of the things we urge our clients to do is to keep the interface simple, especially in the early stages of adoption.

BrainSell, a business consultancy firm specializing in CRM, ERP and marketing automation, will be hosting a webinar with Salesforce practice manager, Lee Goulet, on May 29, 2013 at 1:30 pm EST. The event is open to the public. To sign up, visit the registration site here.

The number one contributing factor cited within the CRM industry today for the failure of CRM implementations is user adoption. Transition management within internal stakeholders is one of the biggest challenges of any adoption project and yet it is the most overlooked area. BrainSell is hosting this webinar to demonstrate how to involve users in the CRM initiative from the moment it is chosen through to implementation.

“One of the things we urge our clients to do is to keep the interface simple, especially in the early stages of adoption,” said Sonja Fridell, General Manager at BrainSell. “We are constantly telling them not try to boil the ocean by over customizing the solution but to take time and gain users confidence and dependence on the new system so they have a firm foundation to build on in the future.”

BrainSell’s CRM experts, Sonja Fridell and Lee Goulet, will be sharing with webinar registrants the top three ways to increase user adoption with Salesforce.com. Though this webinar will be focusing on user adoption for Salesforce users the principles can be applied to other CRM solutions like SugarCRM, SalesLogix and SageCRM to name a few.

To sign up for the webinar, which is being held on Wednesday, May 29th at 1:30 PM EST, click on the following link.

BrainSell hosts complimentary webinars every week on hot topics relating to CRM, ERP and marketing automation. For a full listing of their upcoming webinars visit their events page here.

About BrainSell
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, marketing automation and inbound marketing services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit http://www.brainsell.net to start improving sales and productivity today.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stewart Sylvester
BrainSell
978.887.3870 Ext: 207
Email >
Follow us on
Visit website