Electric Energy Straws Fuels IndyCar Carlos Munoz to Electrifying Finish at the 2013 Indianapolis 500

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Unistraw to Giveaway 20,000 Electric Energy Straws to Celebrate Munoz’s Amazing 2nd Place Finish

We want everyone this summer to plan an Electric Get-Together with friends and family and make something great happen. You come up with the idea and we’ll provide the Electric Energy Straws to kick off the Get-Together.

Experience, skill, determination and Electric™ Energy Straws fueled IndyCar Rookie Carlos Munoz to an exciting second place finish at this year’s Indianapolis 500 at the Indianapolis Motor Speedway. Munoz finished just behind 2013 Indianapolis 500 winner Tony Kanaan.

To celebrate Munoz’s amazing finish and to kick off the summer season, Unistraw is giving away 20,000 Electric Energy Straws as part of its Suck the Laziness Promotion. Munoz drives for Andretti Autosports, and Electric Energy Straws was the lead sponsor on Munoz’s Chevy #26 car. During the three-hour race, Web traffic to http://www.electricstraw.com soared as race viewers searched to learn more about the Electric Energy Straw brand.

“Carlos had an amazing Indy race and showed us all what’s possible when you have a goal and are willing to go out there and make it happen,” Fernando Fernandes, Chief Creative Officer, Unistraw said. “We want everyone this summer to plan an Electric Get-Together with friends and family and make something great happen. Suck the Laziness out like Carlos did. You come up with the idea and we’ll provide the Electric Energy Straws to kick off the Get-Together.”

Registration is easy. Simply create your Electric Get-Together on the website, invite friends to attend through Facebook and in 30 days, you’ll receive one free Electric Energy Straw for each individual who confirms on attending your Electric Get-Together for up to 20 people.

Electric Energy Straw is a new brand of portable energy supplements in a straw that is easy to carry and can be added to beverages like water, fruit juice, soda or even alcoholic mixed drinks like vodka or gin. The secret behind Electric Energy Straws is its cool, nutrient delivery system contained in the straw, which releases ingredients as consumers suck their favorite beverage through it. No other energy drink is this easy to transport or use. Electric adds a delicious flavor and fizzy texture to the consumer’s beverage. Unlike other energy supplements, which use synthetic caffeine or caffeine from coffee beans, Electric’s main ingredient is caffeine from tea leaves. While just as strong as other energy supplements, it provides a more controlled release of caffeine and other nutrients into the body. Electric is sugar free and receives its sweetener from monk fruit, a natural fruit sweetener from Asia.

To receive your free Electric Energy Straws, go to http://www.electricstraw.com and sign up for the Electric Energy Suck the Laziness 20,000 Straw Giveaway Promotion.

About Electric Energy Straws:
Electric™ Energy Straws is an exciting new brand of energy supplements utilizing a patented straw delivery system to provide energy and other nutritional benefits to consumers. Easy to use at work, home or anywhere in between, Electric Energy Straws was launched at the Indianapolis 500 in May 2013. To learn more, visit http://www.electricstraw.com or http://www.facebook.com/electricstraw.

About Unistraw:
The patented Unistraw Delivery System is a straw device created in 1996 by Australian Peter Baron that can add flavor, energy, probiotics, vitamins, nutrition and even pharmaceuticals to liquid sipped through it, including water, milk, fruit juices and even alcoholic beverages. Combining superior taste with healthy ingredients, each Unistraw brand is scientifically validated for health and functional benefits. Unistraw is headquartered in Singapore, and houses its manufacturing facilities in India and sales and marketing teams in the United States, New Zealand, Australia, Kazakhstan, Colombia and Brazil. The company creates products under the Electric™, Tubulars™, Sipahh™, and UniPhar® brands.

Visit http://www.unistraw.com to learn more.

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Erin Orsini
True Digital Communications
330-737-1502
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