We have continued to receive positive feedback from women who have purchased and worn our original Comfort Choice® back-smoothing bra, so we decided to add a sexy, feminine touch with the lace accents.
New York, NY (PRWEB) May 30, 2013
Based on the success of its original Comfort Choice® back-smoothing bra, fullbeauty®, a revolutionary plus-size lingerie website that is part of OSP Group, has just launched a new Comfort Choice® back-smoothing bra with lace accents.
The fullbeauty® team is committed to designing innovative lingerie specifically for plus size women and the Comfort Choice® back-smoothing bra is no exception. With lace details, a double-lined back for a smooth and supportive look, wide adjustable straps for comfort, and an inner sling for support and lift, the back-smoothing bra is a style every woman will love. In addition, this bra features a no-roll wide elastic band to hold the bra in place, and molded lightly padded cups to provide a smooth, seamless silhouette, perfect for wearing under any top. The back-smoothing bra starts at $36.99 and is offered in three colors: pink salmon, grey and ivory; sizes range from 36B-54G.
“We have continued to receive positive feedback from women who have purchased and worn our original Comfort Choice® back-smoothing bra, so we decided to add a sexy, feminine touch with the lace accents,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty®. “A bra that fits and flatters your figure is the key to looking and feeling good, and the back-smoothing bra by Comfort Choice® was designed to give plus size women that perfect, yet comfortable fit every day.”
The back-smoothing bra is an exclusive design of Comfort Choice®, a long-standing brand well-known and trusted by fullbeauty® and OSP Group’s loyal customers. The extensive collection of Comfort Choice® bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world.
Fullbeauty® is a division of the company’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty® features plus size bras (back sizes 36-58 and cup sizes B-N) and lingerie representing the most comprehensive range of brands, styles, sizes and colors available. Proprietary brands include: Comfort Choice®, Amoureuse® and Dreams and Co®.
About OSP Group
OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty® (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), BCO® Bargain Catalog Outlet™ (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
Corporate PR & Communications