Reliance Foundry Announces New Flexible Bollard Manufacturing Agreement

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Flexible bollards by Reliance Foundry will now be produced at state-of-the-art facility that will enhance design and lower prices.

Reliance Foundry's flexible bollards will bend up to 90 degrees when struck by a vehicle and return to form afterwards.
We examined the situation with our flexible bollards and came up with a way to improve production and provide the models our customers want at the cheapest possible price.

Reliance Foundry Co. Ltd., North America’s premier supplier of bollards, bike racks, and custom castings, announced today that it has entered into a new manufacturing agreement that will truly enhance its line of traffic-friendly, flexible bollards. The agreement will see all models of Reliance Foundry’s flexible bollards produced in a state-of-the-art facility that has been optimized for specialized bollard production. It will also mean that the prices of Reliance Foundry’s flexible bollards will be significantly dropped. Reliance Foundry’s newly-enhanced, flexible bollards will deliver top-notch aesthetic value that will last substantially longer and they will be offered at significantly reduced prices. The new prices have been posted and some models are now being sold with savings of up to 50%.

“One of our core business values is to continuously adapt to deliver the products that fill the changing needs of our customers” says Reliance Foundry’s President and CEO, Brent Done. “We examined the situation with our flexible bollards and came up with a way to improve production and provide the models our customers want at the cheapest possible price.”

Under the new manufacturing agreement, all of Reliance Foundry’s flexible bollards will be produced from a proprietary composite-polymer. It matches rigidity with flexibility to create a traffic-friendly bollard that will bend up to 90° when struck by an errant vehicle. Flexible bollards by Reliance Foundry are UV resistant and will not fade from prolonged exposure to the elements. Chips, scratches and dents remain less noticeable as the same color penetrates through to the core of all of Reliance Foundry’s flexible bollards. With the new manufacturing agreement, an effort has been made to reduce production time and make the most popular selling models more readily available. This means that, from this point forward, flexible bollards will be produced in standard black. Additional custom colors will remain available but will be sold at a premium and will require an extended delivery time. Another part of the initiative to increase that availability of the most popular selling bollards will be the discontinuation of the least-ordered models. The discontinued models will be sold at reduced price on Reliance Foundry’s bollard clearance page and will only remain available while supplies last. By eliminating less-popular items, the new manufacturing agreement will see the most-popular flexible bollards produced at quicker rate. It will also allow them to be stocked at a higher level and offered at a reduced price.

“We really tried to ‘trim the fat’ to make it easier, quicker and cheaper to get the flexible bollards people are buying, “ says Reliance Foundry’s Product manager, Len Cranmore. “I think our new set-up will make the whole process more convenient and, best of all, cheaper!”

Reliance Foundry’s now stocks 10 standard models of flexible bollards. They are available in both contemporary and traditional styles that create safe streetscapes. Flexible bollards are traffic-friendly and are perfect for lane delineation and other traffic applications. Reliance Foundry’s flexible bollards can be easily installed with both fixed and removable mountings. Not only simple traffic guides, Flexible bollards by Reliance Foundry are also decorative highlights that deliver a high level aesthetic value. See all the newly-produced models with updated pricing on Reliance Foundry’s online flexible bollard catalog.

About Reliance Foundry Co. Ltd.
Reliance Foundry has been a trusted supplier of cast metal products since 1927. Specialists in bollard design, production and installation, Reliance Foundry’s innovative catalog also features cutting-edge bike racks and industrial-grade, steel wheels. Reliance Foundry sources cast metal solutions from across the globe to provide competitive prices and conveniently ships to all locations within North America. Reliance Foundry is the proud recipient of the Surrey Board of Trade’s 2012 Business Excellence Award.

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Brad Done

Rick Pasternak
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