BYOU Supports Soul Surfer Bethany Hamilton In Her Efforts To Raise Money For Her Foundation

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BYOU helps raise money through their BYOU Signature Series Apparel Line to support Bethany Hamilton in a joint effort to raise money and support for her foundation that supports shark attack survivors and amputees.

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B-Inspired! B-Involved! B-Empowered!

BYOU announces today their excitement to support Bethany Hamilton in a two week campaign to help raise money for her new foundation, Friends of Bethany, which supports shark attack survivors, traumatic amputees, and serves to inspire others through her life story.

Bethany Hamilton has been an inspiration to millions through her story of hope, faith, and determination. Bethany has been surfing since the she was a young girl, winning her first surf competition at the age of 8. On October 31st, 2003, a 14-foot tiger shark attacked Bethany while surfing off Kauai’s North Shore. In just one month’s time, Bethany was back in the water ready to continue her dream of becoming a professional surfer. In October of 2004, Bethany wrote an autobiography appropriately titled Soul Surfer, which was later turned into a major motion picture 7 years later. Bethany’s incredibly positive attitude during her recovery has become an inspiration to many across the world, which is why close friends and family started Friends of Bethany,, with the goal of supporting and encouraging shark attack survivors and traumatic amputees, along with presenting inspiring life stories through movies, projects, and activities.

BYOU’s collaboration with Bethany gave her the opportunity to have her own Signature Series Line with custom designs that incorporate sayings like: Be A Soul Surfer, Born To B-A Surfer, B-Inspiring, and Pray for Surf. These designs will be featured on various apparel and merchandise for purchase on the BYOU website,, in support of Bethany’s foundation. With the 2- week campaign launching Friday May 24th, 2013, $7 of every purchase will go to Bethany’s foundation. BYOU could not be happier to help raise money for Bethany’s foundation and bring awareness to the issue of self-esteem. BYOU continues to live by their motto “B-Inspired! B-Involved! B-Empowered!” and continues to invite everyone to become part of their movement.

About The Friends Of Bethany Foundation:
Friends of Bethany is a non-profit organization dedicated to sharing the hope and love of Jesus Christ worldwide by supporting and inspiring people through the life stories of Bethany Hamilton and others.

The primary goals of the foundation are to; Provide support for shark attack survivors and amputee's worldwide; and present inspiring life stories through movies, projects, and activities.

For more information about how to get involved, visit their website,

About BYOU - Be Your Own You:
Be Your Own You is a lifestyle brand that empowers women and children through positive messaging, apparel and accessories, educational programs and an editorial magazine. BYOU was formed in partnership with Children's Edutainment Network and teen celebrity Cymphonique Miller.

BYOU's Celebrity Signature Series, allows celebrities to create signature designs that reflect their own personalities and highlight the issues of self-image and women's empowerment, key concepts of the BYOU brand. This new strategy is a simple 3 step process. BYOU partners with celebrities who create and design a "Signature Series" line of designs incorporating the BYOU brand. The celebrity then chooses a charity to benefit from sales of the designs which will be produced on apparel and various other products. BYOU will market the new designs on for a 2 week period and $7.00 from every item sold will go directly to the charity the celebrity chooses.

For more information, and to check out the online store visit,

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Edward Bracken

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