Wiley at #BEA13 Kicks Off Tomorrow, May 30

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A Social Media Learning Lab will be the focus of Wiley's activities at BEA and will be made up of various stations throughout the Wiley booth for attendees to visit and get hands-on social media assistance from resident Wiley Social Media Scientists.

Attendees at BEA will be able to visit and receive hands on social media assistance from resident Wiley Social Media “Scientists” at the “Social Media Learning Lab” located at stations throughout the Wiley booth (1838, 1839) May 30th – June 1st. Wiley “Scientists” will be available concurrent and following signings and presentations by Authors, Digital Classroom and E-Learning for Dummies allowing attendees to follow up and ask questions at the learning lab stations. This will be an exciting “something for everyone” event targeting both beginners and advanced users (and everyone in between!).

Available now! Make sure to download the free Social Media Sampler featuring chapters from 12 of our Social Media titles - http://bit.ly/wileybea13

Follow us @WileyNews on Twitter, Instagram and Facebook at the #wileyatbea

Other Events to Look Forward to at Wiley’s Social Media Learning Lab:

  •     There will be two 15 minute presentations on Digital Classroom, a new partnership in the video training area that features thousands of training videos on technology subjects, a library of more than 50 e-Books, social media interaction, and a site that allows customers to search and customize the learning experience for one-of-a-kind training when they need it, and on whatever device they choose, on both Thursday and Friday. There will be one presentation on Saturday.
  •     There will be two 15 minute presentations on Dummies E-Learning, which are courses that provide self-paced instruction from For Dummies experts, delivered with the famous easy-to-follow, plain-English For Dummies style. With courses ranging from Windows 8 and Office 2010, to HTLM5, digital photography and social media marketing, the For Dummies eLearning Center allows users to develop new skills and learn at their own pace through online courses. The demos will be on both Thursday and Friday and there will be one 15 minute presentation on Saturday.

Wine tasting
Come join us for a taste of Wines For Dummies at the Javits Center. A new line of wines named for the world's bestselling For Dummies® reference book is being introduced with four wines from two of the world’s renowned wine producing areas - California and Italy. Wines For Dummies caters to the novice wine-drinker and was developed to make the wine experience easier, yet the wines are nuanced enough for the seasoned oenophile to enjoy.
Friday 5/31    4:00 - 5:00pm
In Wiley booth - # 1838, 1839

Author events
Authors: Dr. Ruth Westheimer & Pierre Lehu    
Title: Sex For Dummies (Available)
About the Book: In this friendly, authoritative guide, America's favorite sex therapist delivers the basic, practical information and techniques people need for happier, safer, more pleasurable sex lives and deeper relationships. For this new edition, Dr. Ruth has revised the book throughout to answer the questions about sex that people are asking today, with more information about popular sexual practices and positions that enhance pleasure but create challenges as well. She covers new therapies to manage low libido, overcome sexual dysfunction, and maintain healthy sexuality throughout life and despite health problems. And she discusses the latest guidelines and techniques for keeping sex safe, practicing effective birth control, and avoiding sexually transmitted diseases.
Thurs, 5/30    10:00-11:00am
In Wiley booth - # 1838, 1839    

Author: Jeff Korhan        
Title: Built-In Social: Essential Social Marketing Practices for Every Small Business (Available)
About the Book: Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are in shared relationships with customers, employees, and other influencers in the community - even competitors.

Social Centric Business is for the silent (and massive) majority whose collective destiny depends on building a business channel that aligns their business with its ideal customers, so that they can serve them well and ensure their continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities--visibility, authenticity, accessibility, community, and relevance--into profitable outcomes.
Thurs, 5/30    1:00-2:00pm & 3:00-3:15pm
In Wiley booth - # 1838, 1839

Author: John Carucci    
Title: Digital SLR Video & Filmmaking For Dummies (Available)
About the Book: A step-by-step guide for using your digital SLR camera to make quality video. With digital SLR cameras becoming more and more popular as replacements for standalone video cameras, this book helps photographers become better videographers and shows videographers how to incorporate DSLRs into their work. The book includes an overview of the DSLR video tools and process and shows how to establish camera settings for effective capture, light a scene, get sound, and achieve the film look. The book also offers the basics on editing footage into a final product using common video editing tools.
Friday 5/31    10:00-11:00am & 2:00-2:15pm
In Wiley booth - # 1838, 1839

Author: Amy Lupold Blair
Title: Raising Digital Families For Dummies (Available)    
About the Book: The youngest generation will never know life without iPhones, iPods, and Facebook, and while their parents have witnessed the evolution of technology, it is still a challenge to keep up with the pace at which things change. This easy-to-understand guide helps you get up to speed on everything you need to know NOW in order to keep up with your children's online and gadget activity. The book offers invaluable guidance for managing mobile devices, social media, and the Internet before it manages you! Also featured are tips and advice for establishing family rules for technology use and how to best handle situations when rules are broken.
Friday 5/31    1:00-2:00pm & 3:15-3:30pm
Saturday, 6/1    11:00-12:00pm
In Wiley booth - # 1838, 1839

Full schedule here

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