Redwood City, CA (PRWEB) May 30, 2013
Seeking to help clients and partners connect more easily and find the information and resources they need more quickly, Accelerance – the global software outsourcing authority – has announced a major revamping of its corporate web strategy. The results of this effort will be completed and released in stages throughout 2013.
Accelerance’s efforts come at a time when more and more North American companies are looking for easy, cost-effective ways to outsource software development to nearshore or offshore partners. As the Accelerance Global Partner Network continues to grow, the company wants to ensure that its clients can find specialized development resources quickly, and that its partners can promote their services effectively.
“Anyone who’s familiar with Accelerance knows that our top priority is to search the world for the very best software development talent,” says Steve Mezak, CEO, Accelerance. “But it’s also extremely important to us to educate our clients so they will learn what global options are available and how to outsource software development quickly and safely. That’s why we’re launching a series of enhancements to our website throughout 2013.”
For example, website visitors can now download all 320 pages of Mezak’s book Software without Borders. They can also peruse many blog posts to discover software outsourcing issues, tips, and pointers, as well as read stories about Accelerance’s global travels to assess software development partner companies around the world.
During the project, Accelerance will make changes with its clients’ diverse needs in mind. By building a network of highly focused websites, Accelerance aims to deliver content that’s precisely targeted to specific web searches, and seeks to make it easier than ever to connect with qualified clients and offshore developers.
“Virtually all of our client relationships start with a web search,” Mezak explains. “Some potential clients search based on the technical expertise they seek, while others are looking for software development assistance in a specific geographical region. Still others need to develop functionality within a major software platform, and they search based on that. By tailoring our content to a wider variety of search parameters, we hope to more quickly connect potential clients with the right development resources.”
To augment its in-house marketing talent, Accelerance has taken a page from its own playbook by bringing in the right outside resource at the right time. The company has engaged noted marketing consultant Andrew Bloo to spearhead the revamp of Accelerance’s future-looking marketing efforts.
“Andrew Bloo brings to the table a wealth of experience in corporate marketing leadership and hands-on web design experience,” says Mezak. “He excels at connecting corporate strengths with customer and partner needs in a way that drives real business success for all involved. With his assistance, we’re looking forward to providing more and more relevant content to our entire community of clients and partners. We encourage our site visitors to download our useful software outsourcing information now and get on our mailing list to take advantage of future updates and resources.”
Accelerance is an offshore software outsourcing services company that helps companies quickly build great software applications and IT products in the most risk-proof and cost-effective way possible. Since 2001, hundreds of companies in dozens of industries have leveraged Accelerance’s Global Software Outsourcing Network to locate the right onshore, nearshore, or offshore global software development company for their particular technology needs. Learn more at http://www.accelerance.com.
If you would like more information about this topic, please email info(at)accelerance(dot)com