Cargill's Tender Choice® Summer Retail Promotion Encourages Consumers to Release Their “Inner Porkivore”

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Promotion integrates in-store and out-of-store communications, providing grocery retailers full support.

Point-of-sale materials, such as this case header, help retailers communicate the "Porkivore" promotion from Cargill's Tender Choice pork brand to shoppers.

This promotion supports our goals for collaborating with retailers to educate consumers on the versatility of pork and encourage those consumers who do not eat pork often to give it a try.

In many people, there’s a hidden “porkivore” waiting to be unleashed. Releasing that desire to consume great tasting pork is the goal of the summer retail promotion from Cargill’s Tender Choice, a line of premium fresh pork products that delivers delicious, tender and juicy meals. Featured in hundreds of retail grocery store locations across the country, the promotion runs throughout part of the summer grilling season, May 24 to July 5, and employs a variety of communications materials and methods to urge consumers to get in touch with their inner porkivore.

Several in-store point-of-sale materials are provided for retailers to display in their meat cases to draw consumers’ attention, including:

  •     Case headers
  •     Mini t-stand posters
  •     Rail talkers combined with a “take one” brochure holder
  •     “Take one” brochures featuring a $1.00 off coupon and contest code

“This promotion supports our goals for collaborating with retailers to educate consumers on the versatility of pork and encourage those consumers who do not eat pork often to give it a try,” said Matt Novitzke, brand manager for Tender Choice Pork. “Grilling season is here, and our Tender Choice products provide consumers with a great eating experience every time because they are tender, juicy, flavorful and nutritious.”

Additionally, consumers can visit to participate in an out-of-store contest and collect badges. After earning two badges, consumers are awarded a coupon worth $1.25 off a Tender Choice product, and after securing three badges, consumers are eligible to enter to win a grill.

Participants earn the following badges for completing quizzes, polls and obtaining codes:

  •     Scavenger: The only required badge, it is earned by entering a code found on the brochure available at participating stores.
  •     Recruit: Test your chops with the porkivore quiz to determine what level of a porkivore you are.
  •     Networker: Share on Facebook to show your friends and family how much of a porkivore you are.
  •     Scout: Find the code to unlock this badge on the Tender Choice website.
  •     Revolutionary: Let your voice be heard when you sound off on weekly polls.

For more information on Tender Choice products, including purchasing information, visit

About Tender Choice
Tender Choice premium fresh pork sets a new standard in the industry offering versatile dinner solutions that are delicious and easy to prepare. Made with its proprietary marinade, Tender Choice pork products deliver tender, flavorful meals that are the choice of households across the country. With the Tender Sure™ guarantee, each cut is guaranteed to turn out delicious, tender and juicy every time.

About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit and its news center.


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Matt Novitzke

Mike Martin
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