Higher Education Marketing Publishes Case Study of Academy of Learning College

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Higher Education Marketing has released an in-depth examination on their work for Academy of Learning College.

Higher Education Marketing
Within a month of implementation, Academy of Learning College saw a 56% increase in leads and 66% increase in their conversion rate.

Higher Education Marketing has published a case study outlining their work in lead generation optimization, CMS migration and website redesign and branding for Academy of Learning College.

Higher Education Marketing has extensive experience working with colleges and universities to help them reach their marketing objectives. They specialize in analytics-driven education marketing solutions including:

  •     Content Strategy and Development
  •     Branding
  •     Google Analytics
  •     Education Lead Generation
  •     Search Engine Optimization
  •     Social Media Marketing
  •     Pay Per Click Marketing

Higher Education Marketing worked closely with Academy of Learning College on revamping their website and improving their user experience so as to increase their visit-to-lead conversion.

The full lead generation case study is available directly through Higher Education Marketing’s website. Higher Education Marketing carried out a complete overhaul of the Academy of Learning College website, creating a more up-to-date design, and developing landing pages and a mobile website optimized for lead generation. The new website went live, on schedule, in October 2012.

Within a month of implementation, Academy of Learning College saw a 56% increase in leads and 66% increase in their conversion rate.

The new, agile, content management system made ongoing website updates easy, allowing Academy of Learning College to make fast changes as their needs evolved, including further SEO adjustments to keep the page fresh and extend its ongoing value.

Since 2008, Higher Education Marketing has been assisting post-secondary education institutions with their digital marketing needs. Through their close collaboration with colleges and universities in Canada and the United States, Higher Education Marketing has helped clients consistently increase their ROI, by leveraging its expertise in web analytics, search engine optimization, social media, web design and other digital marketing strategies and tactics.

Academy of Learning College is an international education organization with 60 locations across Canada. Founded in 1987, their private career colleges offer a wide range of flexible, part-time, full-time and distance education study options. Students can choose from 30 diploma and certificate programs in fields including Business, Accounting, Healthcare, Information Technology and Web and Graphic Design to help advance their careers.

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Philippe Taza
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