Bay Equity Announces Rebranding Initiative

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Hometown Lending is now Bay Equity Home Loans

Bay Equity Home Loans has announced the rebranding of its Hometown Lending division. Hometown Lending branches will become Bay Equity branches. Hometown Lending started in 2000 in Everett, WA and joined Bay Equity in April of 2012.

“Hometown Lending has been a great partnership for us as we grow and diversify our geographic footprint,” said President Brett McGovern. “We have firmly planted the Bay Equity flag in the Pacific Northwest and now it’s a good time to bring the company together under one strong, easily identifiable brand. We look forward to continued growth in that region.” Curt Lillibridge, the founder of Hometown Lending added, “The decision to join Bay Equity, now over a year ago, has exceeded my expectations and I’m delighted to be partnered with such a forward-thinking company.”

Bay Equity was founded in June 2007 by three brothers, Brett, Jon, and Casey McGovern, and funded its first loan 11 months later. As a direct lender with a focus on technological innovation and premier customer service, Bay Equity has built a reputation as a skilled team of trustworthy professionals – a team that has grown to more than 600 employees.

About Bay Equity

Bay Equity is a full-service wholesale and retail mortgage lending institution founded and headquartered in the heart of San Francisco’s Financial District. In 2011 and 2012, San Francisco Business Times named Bay Equity among its "Top 100 Fastest-Growing Private Companies" in the Bay Area. Bay Equity also has operations centers in Concord, California, Corona, California, Lake Forest, California, Fresno, California, Portland, Oregon, Tacoma, Washington and Everett, Washington and 64 retail branch offices on the West Coast. In addition, Bay Equity has wholesale account executives covering the Western States. To learn more about Bay Equity, please visit our website at

Media Contact:
John Marler
Senior Vice President, Marketing and Communications
Bay Equity LLC

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