Marketing Advocate Named “Cool Vendor” in Gartner Technology Go-to-Market Report

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Cape Cod Company’s Through-Partner Marketing Automation Solution Evaluated for its Multi-Touch Content Marketing Platform

Marketing Advocates offers an enterprise-classs multi-touch nurture marketing solution.

Marketing Advocate, a leader in demand generation for technology companies and their value-added resellers, was recognized in the Cool Vendors in Technology Go to Market 2013(1) report by Gartner Inc.

Marketing Advocate offers a unique solution that allows technology companies and their channel partners to generate new sales leads through its automated multi-touch nurture marketing system. By offering an integrated suite of cloud-enabled marketing services for value added resellers, the company is able to help global technology companies increase revenues through their channels while helping resellers with limited marketing budgets focus their resources on highly qualified opportunities that have been scored and nurtured through an automated and proven multi-touch process.

Gary Morris, Marketing Advocate’s CEO and Founder, said, “We have delivered results at some of the largest technology vendors in the industry and we’re glad to be recognized by Gartner. Channel partners want to focus their efforts on getting signed purchase orders, and Marketing Advocate offers multi-touch nurture marketing for channel resellers so they can benefit from outsourced cloud channel demand generation services that deliver increased revenue and profitability.”

About Marketing Advocate
Marketing Advocate provides an enterprise-class multi-touch nurture marketing solution. Multi-touch nurture marketing is a key requirement to generate sales-ready opportunities, but it is simply too much work, too complex, and too difficult for technology resellers to successfully implement on their own. Marketing Advocate offers a SaaS Through-Partner Marketing Automation (TPMA) solution that serves as an outsourced marketing engine to execute multi-touch marketing, track, score, nurture, and qualify leads while allowing technology resellers to focus on their highest leverage activities—closing sales-ready opportunities.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner Cool Vendors in Technology Go-to-Market 2013 by Tiffani Bova, Neil McMurchy, Hank Barnes, Kimberly Collins, and Ed Cordin, 17 April 2013.

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Chris Carroll
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