AIA San Francisco and aecKnowledge Release Online Continuing Education Course for Design Professionals “Growing a Small Firm: Elevating the Role of Women”

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The American Institute of Architects San Francisco (AIASF) and aecKnowledge announce the release of Growing a Small Firm: Elevating the Role of Women, which was filmed live at AIA San Francisco and features four women who have successfully navigated their way to influential positions. As moderator Mark Cavagnero, FAIA, observes early in this 90-minute panel discussion, "The challenges facing women-owned design firms span across various lines... We lose too much talent as we don't allow that talent to flourish as readily as they should."

aecKnowledge - Distilled, relevant and practical online continuing education for architects, engineers and construction professionals. AIA CES and GBCI Learning Units.

The challenges facing women-owned design firms span across various lines. . . We lose too much talent as we don't allow that talent to flourish as readily as they should.

AIA San Francisco, one of AIA’s largest local components of the American Institute of Architects, and aecKnowledge, a leading provider of advanced online continuing education for design professionals, announce the release of the 3rd installment in its Growing a Small Firm series.

Growing a Small Firm: Elevating the Role of Women was filmed live at AIA San Francisco and features four women who have successfully navigated their way to influential positions: Marsha Maytum, FAIA, LEED AP, Leddy Maytum Stacy Architects; Elizabeth Raneira, FAIA, LEED AP, Kuth/Ranieri Architects; Andrea Cochran, FASLA, Andrea Cochran Landscape Architects; and Ive Haugeland, Shades of Green Landscape Architects. As moderator Mark Cavagnero, FAIA, observes early in this 90-minute panel discussion, "The challenges facing women-owned design firms span across various lines. . . We lose too much talent as we don't allow that talent to flourish as readily as they should."

This panel discussion provides insights into how women can successfully overcome the challenges they face as design professionals within the male-dominated professionals of architecture, landscape architecture and construction. As Marsha Maytum, FAIA, states, "It's a matter of being able to find your voice in that group and feel of equal value." Their candid advice pertains to women in any size firm and to emerging professionals of any gender or discipline. Topics include:

  • Building relationships with key decision makers
  • Getting face time with public officials prior to a project being publicly announced
  • The importance of advance planning and intelligence gathering
  • Bringing creativity to an interview
  • Collaborating with other firms
  • Expanding one’s network to become more viable for public sector projects
  • The value of being honest, sincere and open
  • The importance of displaying energy, being persistent and finding your voice

This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together some of San Francisco’s leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.

“Anyone thinking of starting or growing their own firm should tap into the real-life experience of these panelists,” stated Margie O’Driscoll, Executive Director, AIA San Francisco.”

According to Michael Strogoff, FAIA, Founder & President, aecKnowledge, “This series fills a tremendous gap for small- and mid-sized firm practitioners and those seeking insights from professionals who have built highly successful design firms. This specific course will empower women to succeed on equal footing and use their natural gifts to excel in their endeavors.”

Earlier this year, AIASF and aecKnowledge released two other installments in this series:

Growing a Small Firm: Marketing, which focuses on marketing and business development and captured decades of insights into how best to meet potential clients, expand a firm’s portfolio, implement a vibrant marketing program on a limited budget, create an identity that resonates with prospective clients, and successfully collaborate with larger firms and allied professionals in the pursuit of widely sought after commissions.

Growing a Small Firm: Public Design Opportunities, which features representatives from four major public agencies in charge selecting design professionals. The panelists reveal what is most important to their agencies when selecting design professionals and offer targeted advice about how small firms can gain a foothold in the competitive arena of public design. The panelists are remarkably candid in describing how to gain market intelligence on upcoming projects, what happens behind the scenes in selection deliberations, and what strategies resonate most during selection interviews.

About aecKnowledge

aecKnowledge, based in the San Francisco Bay Area, is an established web-based, peer-reviewed knowledge sharing platform for the AEC industries, and enables members of the architecture, engineering and construction industries to share knowledge and leverage their collective intellectual capital. Their distilled, unbiased and practical knowledge helps professionals advance their careers, enrich their firms and improve the built environment. Online courses are approved for continuing education units by AIA/CES and/or GBCI, and are accepted by many states to fulfill mandatory CE requirements for ongoing licensure.

For more information, visit http://www.aecKnowledge.com.

About AIA San Francisco

Serving the Bay Area for more than a century, the American Institute of Architects, San Francisco Chapter (AIA San Francisco), one of the largest of the AIA's nearly 300 chapters, represents more than 2,000 members in San Francisco and Marin County. AIA San Francisco is headquartered in the historic 1917 Hallidie Building—one of the world's first glass-curtain-wall-buildings. Through community involvement, education, advocacy, public outreach, member services, and professional excellence, AIA San Francisco is the Bay Area’s premier destination for architecture and design.

For more information, visit http://www.aiasf.org.

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