SolScents®, Brightly Scented Sun Care®, Officially Launches Today Just in Time for Summer

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SolScents, the brightly scented sun care line officially launches today, offering consumers an SPF collection of uniquely blended, fragrant sun care to help protect them from the summer sun.

SolScents

Families celebrated the start to summer this Memorial Day with BBQs, trips to the beach, vacations and staycations. Outdoor activities such as surfing, biking and hiking are in the brightly shining horizon. SolScents, the brightly scented sun care line officially launches today, offering consumers an SPF collection of uniquely blended, fragrant sun care to help protect them from the summer sun.

SolScents, inspired by fragrance and the sun, delivers a decadent, ultra-moisturizing, skin-nourishing, formula that protects skin from the sun – no matter the season. Available in broad spectrum levels 15, 30 and 50 and seven fresh scents, SolScents® offers light, fresh fragrances for consumers that do not want to smell like sunscreen.

Borrowing notes of perfume and popular fragrances, products are available in a variety of scents, including Angelica, Deep Love, Vanilla Silk, Flower Blast, Pina Colada, Raspberry Dreams and Cucumber Melon. Renowned perfumists collaborated with the brand and aimed to perfect the fragrances using only the finest essences. Once applied, the moisture-rich, antioxidant formula is fast-absorbing, works efficiently to block UVA/UVB rays, and is water resistant for up to 80 minutes.

SolScents is the ultimate lifestyle brand, with FDA approved products that compliment a fun and exciting lifestyle. Additional SolScents® product ranges will be launched in 2013. SolScents shares your American pride, with all production and manufacturing done the USA, delivering the highest quality standards, best essences and ingredients available worldwide.

SolScents® co-founders Daniel Bittner and Maxim Weitzman were inspired by a fusion of sun and fragrance in creating the line. With a background in global personal care products, the pair recognized a void in the sun care market and jumped to fill it.

“Through our experience in the international marketplace and discussions with consumers on a global scale, we realized the importance of variety in fragrance and saw that it was missing from sun care,” Weitzman noted. “Sunscreen is an essential part of everyday lifestyle – regardless of the season. By offering a variety of light fragrances, consumers are able to protect their skin all-day, without the scent of a traditional sunscreen,” Bittner said.

In addition to providing products that protect, SolScents® also supports several charitable causes. Each product, fragrance and color represents a cause. Donations are made to these seven wonderful and deserving causes: Hunger Awareness, Hope for Education, Environmental Protection, Bullying Awareness, No Animal Cruelty, Breast Cancer Awareness and Heart Disease Prevention.

SolScents® is now available at select beauty supply, drug store and high-end spa locations, such as GBS, Four Seasons Hotel (Brickell), Drug Emporium, Kopp Drug Store, L’Core Cosmetics (Mandalay Bay Hotel Vegas). Price is $14.95 for 8floz. SolScents will be available in more than 50+ countries in the coming months. Visit the NEW website to shop for product, information on upcoming new launches and availability at http://www.solscents.com.

The brand will be participating in a variety of exciting events in 2013, including trade shows, beauty shows and exclusive sales with partners Fab.com and Zulily. Follow SolScents® on Facebook, Twitter, Instagram and Pinterest for updates and special offers.

About SolScents®
SolScents® co-founders Daniel Bittner and Maxim Weitzman were inspired by a fusion of sun and fragrance to create the seven-scent collection. Recognizing a void in the sun care market, Bittner and Weitzman introduced fragrance-infused skin nourishing SPF products that compliment an active, exuberant lifestyle. For more information, visit http://www.SolScents.com.

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Erica Lazarus
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