Rip Media Announces Breakthrough in Video Production and Animation with Final Cut Pro

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Whiteboard animation and 2D animation production company creates with Final Cut Pro

Rip Media Group

Rip Media Group

For me, using Final Cut came down to necessity.

Rip Media Group, a leader in corporate whiteboard animation, motion graphic animation, explainer videos and demo videos, is pushing Final Cut Pro to its limits to deliver state-of-the-art media to its highly regarded clients.

Rip Media Group produces hundreds of live action and animation projects a year, and, like other digital video marketing agencies, is well versed in the ins and outs of standard programs like 3D Studio Max, AutoDesk Maya, Adobe Photoshop, Adobe Flash, Adobe After Effects and Adobe Premiere. But Kyler Ernst, Associate Producer and Editor at Rip Media Group, decided to think outside of the box for three branded commercial projects.

“For me, using Final Cut came down to necessity,” he said. “The market today demands a jack-of-all-trades editor/producer, someone who can edit, do titles and even some animation. So over the years I developed skills on Final Cut that you wouldn't normally push the program to do.”

Rip Media founder Maury Rogow further explained the animation process in Final Cut Pro: “The typical animator would work in After Effects. In these projects we are working with illustrators, then importing vectors into After Effects. However, with multiple projects due within a short period of time, I turned to Kyler for his innovation and creativity.”

Since Final Cut Pro doesn’t work with vector art, Rogow relied on Ernst and his creative thinking to find a solution. “I was working out of Photoshop,” Ernst recalled, “where you do character design and have to individually work on each layer. The option with Final Cut is to import a Photoshop file into Final Cut and manipulate the layers, but what I did was export each image as a PNG file.”

After each image was imported, he would then add them on to the timeline as layers and apply motion on to each one using the motion workspace in Final Cut to manipulate scale and rotation of the image and put points on each – just like in After Effects.

While there are some disadvantages to Final Cut Pro, including its limits on rendering a fast sample, the advantages in using Final Cut Pro proved numerous. Voiceovers and music are much more efficient and easier than working in typical animation programs, as they typically do not have the easiest work flow with voice over, sound effects, music, sound design, and syncing with video.

In conclusion, noted Rogow, “Although not a typical workflow for animation, working in Final Cut was great by having visuals, sound, and effects all in one place. Sure, if you have After Effects, learning to use it will take time, but in the long run its benefits are numerous for animation and effects. We didn’t have the time.”

If you would like to learn more on how this was achieved by Rip Media Group, the team offered an open door.

Two of the videos that were created with the above technique are below. Let us know what you think.

Rip Media Group was founded to develop creative, visual, and compelling campaigns that result in record-setting growth. Rip Media focuses on increasing client sales, creating demand, and generating growth in companies as well as charitable organizations.

Rip Media Group’s mission is to expand your business with integrated marketing: motion graphic videos, whiteboard videos, live action video, and integrated website optimization and social marketing.

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Maury Rogow
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