Tractivity Inspires Ordinary People to Take 1 Billion Steps Towards Better Health, Allowing One Diabetic to Cut Her Insulin Use by 70% and Save $500/Month in Drug Costs

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Last year, Tractivity customers took 1 billion steps to improve their health. For Polly, 39, this meant losing 50 lbs, reducing her insulin use by over 70% and saving $500 per month in drug costs.

There are 20.5 million diabetics in America. If we can encourage even a small portion of them to walk more regularly, as Polly is doing, we will save the health care system billions of dollars. - Paul Shore, VP Sales and Marketing

Kineteks today announced that, in just over a year since the launch of its flagship product Tractivity, its customers have collectively walked over a billion steps --- the distance from the earth to the moon and back --- on their road to managing conditions such as diabetes, depression, obesity and heart disease. This demonstrates the ability of Tractivity to inspire ordinary people to start walking and to get the exercise they need. For millions of Americans, simply finding this motivation is the biggest barrier they face to becoming healthier.

For Tractivity customer Polly Emery, 39, this has meant some astonishing results. She has lost 50 lbs, reduced her insulin use by over 70% and is now saving $500 per month in drug costs. For Polly, exercise has become her medicine. “For the first time in my life I am enjoying exercise and am able to manage my diabetes,” says Emery.

According to the CDC, the 2008 medical costs in the US associated with obesity are estimated to be $147 billion and more then one third of US adults are considered obese. Walking at a brisk pace for 30 minutes or more, most days of the week, meets the criteria for physical activity for health benefits recommended by American College of Sports Medicine (ACSM) and the American Heart Association.

“Reaching this milestone in our first year of business is testament to the will of our customers to improve their lives,” said Paul Shore, VP Sales and Marketing. “There are 20.5 million diabetics in America. If we can encourage even a small portion of them to walk more regularly, as Polly is doing, we will save the health care system billions of dollars.”

Tractivity is a web application that tracks a person’s activity history. Its simplicity, accuracy and features appeal to people who typically find it difficult to be more active. Through the use of an unobtrusive sensor (worn on a shoe or around an ankle), Tractivity transmits a person’s activity to an online application which tracks progress (steps taken, distance travelled, minutes active, and calories burned), and then presents it all in an easy to understand and motivating manner. The Tractivity sensor runs for over a year on a simple watch battery, plus is robust enough to take for walks in the rain, digging in the garden, and daily dancing!

About Tractivity

Tractivity is a product of Kineteks Corporation, based in Vancouver, B.C., whose mission is to promote healthier lifestyles through improved physical activity and safety. Kineteks was founded by Ross Mitchell, Tim Collings, and Alan Walford. Mitchell previously founded VoIP company HotHaus Technologies in 1994 which was sold to Broadcom Corporation in 1999 in what was, at the time, the largest software company acquisition in Canadian history. Collings is also the founder and inventor of Canadian V-Chip Design, which was at the forefront of bringing parental controls to television.

Product photos and a company backgrounder are available on request.

For more information about Tractivity, please visit http://www.tractivityonline.com, or contact Clay Braziller [cbraziller(at)kinetekscorp(dot)com] at 604-961-6360.

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