Online retailer WAE+ targets SMEs with new business team

Share Article

Newly appointed business account managers promote full range to SMEs.

WAE+ business account managers Joshua Kambo and Seema Mahimi

With our new business account team, we want to ensure that SMEs are also benefiting fully from our low prices and extensive range.

WAE+, one of the fastest growing online retailers, is targeting SMEs (small-to-medium sized businesses) with its new business account team.

Reporting to Head of Ecommerce, Suman Roy, Seema Mahimi and Joshua Kambo have been appointed as account managers and will service WAE+ business customers as part of the online retailer’s new B2B team. Initially targeting the SME sector, WAE+ will focus on providing information on over 125,000 products, quick and simple ordering, and multiple payment methods.

Business customers will have access to a wide range of office supplies, as well as other products from WAE+’s range, including fax machines and copiers, PCs, tablets, mobile phones and projectors plus ink cartridges and printer paper. The retailer is positioning itself as an ideal one-stop shop for procurement managers as it offers everything from office supplies and consumer electronics to catering supplies, from big brand names including Canon, Apple, Samsung, Cadbury and Coca Cola.

The new business account managers are available on 0121 667 4879 or at b2b(at)waeplus(dot)com to provide a fast, friendly service, ensuring that new orders, special requests and regular orders can be placed easily and dispatched quickly. WAE+ is also currently working on a same day delivery service for Midlands companies.

Suman Roy, Head of Ecommerce at WAE+, commented: “Since starting up in 2011, our online offering has grown rapidly and we are on target to reach a second year turnover of over £9 million. We started our company selling office supplies, but our consumer electronics range was so successful that our focus shifted. Now, with our new business account team, we want to ensure that SMEs are also benefiting fully from our low prices and extensive range.”

WAE+ offers more than 125,000 products, many of which are ideal for business users.

Companies can benefit from the value WAE+ offers both in terms of its range of products and low pricing.

The WAE+ business service can be accessed via the WAE+ site under or by calling the business account team directly on 0121 667 4879.

  • ENDS -

About WAE+
WAE+, one of the fastest growing online retailers, offers 125,000 products including office supplies, consumer electronics, parts and components and wholesale food and drink. The retailer’s sourcing strategy and ecommerce platform enable it to sell a large range of discounted products.

Headquartered in Birmingham, WAE+ originally sold office supplies to thousands of businesses across the UK and has since branched out to selling related products to both businesses and consumers.

Since the company’s, inception, the team has focused on three key areas: range, value and customer service.

WAE+ offers a lowest price guarantee on its core range and has a growing customer service centre committed to providing an efficient and reliable dispatch service, backed up with efficient and polite customer service.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Suman Roy
0121 663 0433
Email >
Visit website