Angelene's exetensive creative and digital background is key to overseeing the integration of both traditional and digital media with today's emerging market.
Stuart, FL (PRWEB) May 31, 2013
Luxury real estate sales and marketing firm, Cotton & Company announced the appointment of Angelene McCullough as Account Executive, based from its Stuart, Florida offices. McCullough will be overseeing the implementation of strategic marketing plans for residential real estate clients across the United States, Caribbean and Latin America.
With the continued growth of digital marketing channels, Cotton recognized the value of McCullough’s extensive digital background. With degrees in computer graphics from the International Academy of Design and Technology and Marketing & Advertising from the University of Central Florida, McCullough brings 10+ years experience in branding, direct marketing, strategic planning, lead generation & database analytics, direct response television, creative design and internet marketing.
“We have combined our strategic real estate knowledge with innovative technology solutions to reach the hyper-connected consumer,” says Laurie Andrews, Cotton & Company’s Chief Operating Officer. “Angelene’s extensive creative and digital background is key to overseeing the integration of both traditional and digital media with today’s emerging market.”
Prior to joining Cotton, McCullough was a key player in implementing the advertising-driven marketing model that elevated Liberator Medical Supply, Inc. to be one of the nations largest direct-to-consumer urological supplies companies in the United States. She was also part of the team that developed the repositioning and brand for Liberator Fashions, America’s largest Direct-to-Consumer Medicare Mastectomy Fashions provider.
McCullough background includes creating and executing direct mail, print, DRTV and radio campaigns; writing, casting, directing and producing over 70 nationally syndicated television commercials; and planning, executing and coordinating internet marketing strategies including: search engine optimization, PPC advertising, social media optimization, retargeting banner campaigns, link building, email marketing, online press releases, and blog feeds.
“As an innovator in the push-pull, paid, earned and owned media landscape, I have been able to increase productivity for our clients marketing & advertising budgets by creating powerful connections with through the digital landscape,” adds McCullough. “I look forward to contributing to the sales success of the agency’s real estate clients.” McCullough resides in Jensen Beach, Florida with her three children and is an avid runner and triathlete.
Cotton & Company celebrated its 30th anniversary earlier this month. The company has successfully marketed more than 1700 luxury properties and resort destinations, creating unrivaled marketing and sales success. Utilizing Internet-based data management, effective marketing strategies, new media marketing campaigns and specialized sales management, Cotton continues to set the standard for excellence in the real estate development industry. For further information, visit http://www.TheCottonSolution.com.