The update allows users to access distribution information for household income, home ownership versus rental, education levels, race, household value and average household size.
Kansas City, MO (PRWEB) May 30, 2013
Infegy, Inc., the company that generates actionable consumer insights from social data, today announced a ground-breaking update to its Social Radar platform. The Social Radar tool is frequently updated to make it faster, more efficient, and easier to use.
The platform added a feature that clients and many others in the market research industry have been asking for—a more detailed and accurate demographics page. The update allows users to access distribution information for household income, home ownership versus rental, education levels, race, household value and average household size. This adds to Social Radar’s already industry-leading data suite and allows for even richer aggregate consumer insights.
This new feature, in addition to the other advancements made this month, will continue to upgrade Social Radar and, in turn, the data it provides, keeping the platform at the cutting-edge of sophistication.
"As Social Radar has continued to advance in functionality for market research, demographic data has been in strong demand,” said Justin Graves, CEO of Infegy. “We're excited to launch this new information to quicken delivery of deep consumer insight while simultaneously reducing cost for yet another facet of research."
The new demographic data, available in the “Labs” section of the tool, is obtained through correlation between data sources and low-level United States census reports. As a result, the information at this time is available only for data sourced from within the United States.
Accompanying this announcement, the Social Radar platform includes multiple new features including:
- Hourly and weekday filtering: Clients can now filter data by certain times of the day and days of the week through the API. This will be useful, for example, to analyze entire seasons of TV programs, but only during the days and times the show actually aired.
- Age distribution: Social Radar now provides age distribution, providing even more detail on audience demographics. This data is collected both by provided information on certain networks, and by deep interpretation of text.
To learn more about Infegy and Social Radar, visit http://www.infegy.com/social-radar.
Infegy is the provider of Social Radar. Social Radar leverages the explosive growth in dialog shared online to create the most powerful, fastest and most advanced market research tool available. Curating dialog from every corner of the web into a historical archive spanning more than six years, the platform turns this massive dataset into incredible insight, thanks to proprietary technology able to deeply understand natural language, extracting data from sentiment to demographics, interests to influencers.
We turn the dialog of millions into predictive intelligence.