Elliance Seminar Explores Breakthrough Enrollment Marketing Strategies for Expanding Online, International & Graduate Enrollment

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Why colleges are shifting away from traditional search

We will discuss how colleges can adjust their strategies and budgets to get better returns on their enrollment marketing investments.

Faced with demographic and financial challenges, colleges across the U.S. are looking beyond traditional students to high-growth potential markets, including emerging middle class populations around the world, graduate-level scholars and online students. But what enrollment marketing practices are delivering today’s best returns in a higher education market that is growing more competitive and more global? This question and others will be addressed at the upcoming seminar, New Frontiers: Growing Online, International & Graduate Enrollment, on June 14th at The Crane Estate in Ipswich, MA.

The seminar, hosted by Elliance, will explore why (and how) future-minded colleges are transitioning from traditional search—direct mail, call centers, email, list aggregate companies—to newer, more effective practices that leverage the recruiting pull of their own websites and the reach of social media, search engines and PR 2.0.

Among the topics to be discussed will be the emergence of new middle class populations around the world and the opportunities they represent for colleges here in the U.S. In fact, while the number of international students studying at American colleges and universities is at an all-time high, they comprise just four percent of the total student population.

Featured case studies will show how future-minded colleges are responding to the trends and the steps they are taking to extend their recruiting pipelines into promising foreign markets, as well as capitalize on demand for online programs and combat declines in graduate program enrollment.

“Colleges across the country are finding that the traditional, ’tried-and-true‘ enrollment marketing practices are not producing the returns that they once did. While expectations and preferences among prospects have changed dramatically, enrollment marketing practices haven’t kept pace,” states seminar presenter Abu Noaman, CEO of Elliance, Inc. “We will discuss how colleges can adjust their strategies and budgets to get better returns on their enrollment marketing investments.”

Elliance has helped colleges and universities throughout the country with their enrollment marketing needs and was recently honored by the Interactive Media Awards with a Best In Class Award for the website they created for Saint Leo University.

Registration for the seminar is required. For information, visit elliance.com/Boston2013II.

About Elliance
Elliance, a Pittsburgh-based digital marketing agency specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others.

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Carole Lucas
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