Bronto Software to Present Holiday Marketing Insights at IRCE 2013

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Delta Apparel and Bronto team up to discuss how commerce marketers can prepare for the holiday season.

The holiday season is the most crucial time of year for most retail marketers. The planning process for most commerce marketers should begin as early as June,” said Davidson.

Bronto Software (bronto.com), the leading marketing platform for commerce, announced today the company is speaking and exhibiting at Internet Retailer Conference and Exhibition 2013, June 4-7 in Chicago. Bronto is one of the top email and marketing platform providers to the IR500 (as well as six in the IR Hot 100). This is the fifth consecutive year the company will play an active role in the world’s largest e-commerce event.

Bronto’s Manager of Marketing Research, Jim Davidson, will share the stage with David Workman, Manager of E-Commerce Operations from Delta Apparel, a Bronto client. They will present holiday e-mail marketing strategies for Q4, sharing tips gleaned from the experiences of hundreds of retailers during Q4 2012 and results from Delta’s holiday marketing efforts. Their session will help attendees prepare for holiday 2013 marketing.

“The holiday season is the most crucial time of year for most retail marketers. The planning process for most commerce marketers should begin as early as June,” said Davidson, Manager of Marketing Research at Bronto. “I look forward to sharing data from the 2012 holiday season and some fresh ideas for this year.”

Davidson will be joined at the conference by Bronto representatives, including CEO Joe Colopy. Colopy and the Bronto team will be on hand to discuss the issues and solutions of importance to retailers, including shopping cart abandonment, e-commerce platform integrations and how to make the most out of past purchase data.

Who: Bronto Software
Jim Davidson (Bronto) and David Workman (Delta Apparel)

What: IRCE 2013
“Top E-Mail Marketing Strategies for Driving Revenue this Holiday Season”

Where: Bronto Booth #703, McCormick Place West, Chicago, IL

When: Exhibition: Tuesday, June 4 – Friday, June 7
Presentation: Top E-Mail Strategies: Wednesday, June 5, 4:15pm

IRCE is the world’s largest e-commerce event that will analyze social, mobile, global, personal, interactive and managerial changes e-commerce players are bringing to the new retail economy. More than 9,500 attendees and over 600 exhibitors will participate in the conference at McCormick Place West, Chicago.

About Bronto Software

Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.

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Tom Francoeur
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